"The perceptions popularized in the media about smoking include glamor, 'coolness,' and a strange version of maturity, to those needed by cigarette companies to replace the customers who die daily from it. Such a turnover is a cruelty in that the replacements are the young. Rather than engage in a doomed battle against smoking in those who are already smoking--except for my own patients, that is--I feel I should contribute, wherever I can, to discourage initial exposure of smoking to non-smokers. I have an obligation to the community to do what I can to prevent starting at all. You don't have to do a lot of research in educating others--there's already tons of very frightening statistics that only need to be conveyed. This subject needs to use all of the tricks that propaganda uses, that is, continuous, unrelenting, and opportunistic publicising, because it's good propaganda and just that important."