What experience do you have with developing business metrics?

Business metrics are key performance indicators that can be used to measure the health of the company financially. For example, Days Sales Outstanding (DSO) measures the health of Accounts Receivable. If the days outstanding get too high, then there is an issue with collecting receivables which could present a cash flow problem. Use this question to demonstrate the depth of your industry knowledge. Your interviewer will want to see that you are easily able to explain these concepts.