There are most likely many qualified candidates applying for the position. Now is the time to sell yourself and tell the interviewer why they should hire you over the other applicants. Review the job description to see what qualities the company is looking for in its ideal candidate. Highlight those qualities in your response, along with any additional traits that will benefit the company if they hire you. For example, suppose they are looking for a cement mason with 4 years of experience leading diverse teams, knowledge of reading blueprints, and excellent customer service skills. In your response, you should mention your eight years of experience and knowledge leading diverse teams, emphasizing customer satisfaction. You would then highlight your blueprint reading skills and additional qualifications.