QUESTION 15 OF 30

Do you believe Soho House should collaborate with online booking sites? Why or why not?

Online booking sites offer their pros and cons for the hotel and travel industry.

The downside may be:

- Less revenue for the business
- Steep discounts offered
- Integrating the system with your own CRM
- Less control of customer service standards

The upside may be:

- Fewer rooms are sitting empty
- Help with bookings during slower times
- More exposure for your business
- Some online booking sites will upsell your spa packages, etc

Discuss with the interviewer your thoughts but try to remain neutral if you are unsure where Soho House stands when it comes to this type of service.

"I have primarily worked for hotels who collaborate with online booking sites and have seen both the upside and the downside, to this service. Yes, rooms fill at a faster rate; however, there is a significant drop in revenue per room, and it can affect the hotel's overall KPI's. I would be interested in your thoughts on the use of online booking sites and this hotel."

"Like all great things, there can also be the con's that come along. Does Soho House collaborate with online booking sites? I am newer to the hotel industry; however, I would guess that the service could be great during travel lulls but perhaps not during peak times. I would love to know more."

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Soho House Mock Interview

Do you believe Soho House should collaborate with online booking sites? Why or why not?

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