The interviewer would like to see that you have researched Meltwater Group, putting some thought into the most significant selling features of their products and services. When it comes to software sales closing techniques, you could:
- Offer a short trial for free
- Have a great email marketing campaign showing off the features of your software
- Give product or software demos, but keep the short
- Sell pre-paid annual memberships
Perhaps you have some ideas of your own! Discuss which selling options you think would be the best fit for what Meltwater Group is offering. Be ready to support your answer with facts.