"A couple of years ago, I was the lead architect on a new software package that we were developing. As in any project, I was tasked with reviewing and approving the code the would be enveloped in the software. Because the final code impacted our potential clients and this was certainly a unique package we were developing, I proposed putting together a focus panel of existing clients to discuss potential needs out of a new system. My senior leaders were very reluctant to do this as they didn't want any word getting out about the program in its infancy. Knowing that we really wanted their feedback to start the coding process, I worked with our sales staff to build a list of our most dedicated customers. Then, I approached out leadership with this group and they approved without reluctance. After putting together the focus panel and gathering their thoughts, we built a phenomenal program that exceeded all of our sales and performance expectations."