CarGurus Mock Interview
Practice 28 CarGurus interview questions covering product thinking, automotive marketplace dynamics, and data-driven decision making.
Question 4 of 28
Discuss a couple of software sales techniques. Which sales technique do you think is most effective for CarGurus, and why?
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Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
The interviewer would like to see that you have researched CarGurus, putting some thought into the most significant selling features of their products and services. When it comes to software sales closing techniques, you could:
- Offer a short trial for free
- Have a great email marketing campaign showing off the features of your software
- Give product or software demos, but keep the short
- Sell pre-paid annual memberships
Perhaps you have some ideas of your own! Discuss which selling options you think would be the best fit for what CarGurus is offering. Be ready to support your answer with facts.
Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
"I recently read that free trial offers can increase conversions by up to 25% and, because, CarGurus has a straightforward product, I believe it would be very effective to allow people to try it for free for 14 days. The prospective customer would quickly see that it's simple to navigate and incredibly helpful."
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