"I do not particularly like filling out a CRM. I don't think any salesperson does. It's just not how we are built! We like the call, the chase, the close. Taking time to pause and write out the details of our conversation, projections, and all that jazz is not something we like. It slows us down. However, it's a necessary step in the sales process. Not only does it ultimately help that sale go better when the CRM is filled out in full detail, but also it helps inform the next sales' close rate. It's an important tool in the sale, and even if it takes slowing down and doing a seemingly monotonous task, it's a task that will help me as a salesperson and the organization as a whole."