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comScore Interview

25 Questions and Answers by
| Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.

Question 1 of 25

Name for me one skill mentioned in our job posting, that you do not possess. How will you gain that skill?

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comScore Interview Questions


  1. Name for me one skill mentioned in our job posting, that you do not possess. How will you gain that skill?
    • The interviewer is asking for you to highlight your weaknesses. There are many ways to ask 'what is your greatest weakness'; however, the interviewers at comScore will always have a more thought-provoking way of asking this question. Before your interview, comb through the job posting and pick out a skill where you have room for improvement. Then, discuss what you could do to strengthen that particular skill.

      Rachelle's Answer #1

      "I have an intermediate level of experience with Linux, but would love to say that I am an expert. When I saw this requirement on your job posting, I knew that I met that basic requirement, but I want to do better than basic. For that reason, I have enrolled in an online course called 'Linux Advance.' I am excited to strengthen my skills in this area."

      Rachelle's Answer #2

      "I was working in a clinic where the primary population was low income. We had a lot of concerns with patients not showing up for appointments when expected. The staff wanted to start double-booking patient time slots. Instead, I got permission to spend a day in a highly-rated clinic serving the same population. Instead of scheduling, they had these 'drop-in mornings' with a common waiting room. I took these methods and incorporated them into our setting. We did that twice a week, and it completely solved our scheduling problem."


  1. How do you prevent burnout and remain highly motivated?
    • Working in the tech industry means a lot of hours, and rarely turning your brain off due to a fast-pace and high expectations. Talk to the interviewer about your ability to remain motivated, even if you are asked to work a lot. Discuss how you make sure that you are not burning out on the job.

      Rachelle's Answer #1

      "I was taught early on in my career that planning a project clearly, from start to finish, is a great way to prevent burnout and keep motivation high. When effort expectations are set forth right away, this minimizes my stress and keeps me moving at a manageable pace."

      Rachelle's Answer #2

      "This is a great question. I think the right answer is, 'of course, but not for long'! We've all had those tough cases. A child dies, a patient yells at you, or you have to give someone a cancer diagnosis. Its professional to take a few minutes after an encounter like that and let those emotions come and go. I cope with these emotions by telling myself that it's not my story, its the patient's story. I think it's okay to be moved by someone else's experience, but I don't need to make it mine."


  1. Reporting and analytics are crucial for comScore to monitor and gauge results, and demonstrate ROI to clients. What is an example of a report you've created for a client and how the data from it helped you to plan the next steps of their campaign?
    • Here, the interviewer wants to make sure that you understand the importance of measuring and delivering results to clients who need a return on their investment, and that at some point, you've been responsible for monitoring and reporting on activities and outcomes. They also want to see if you are an analytical thinker, how you react to data, and what kind of data you're most familiar with.

      You can answer by providing an example of a report you've created to track and show marketing activities, and key results. You may choose to tell them about reporting on a campaign that was successful or not and explain adjustments you made for increased success.

      Do not talk about reports that you've administered without having responsibility for at least two out of the three following elements: gathering, reacting to or putting the data into presentation form.

      Rachelle's Answer #1

      "One of my client's goals was to increase the number of purchases completed through their website. They had no clear direction on how to do it. I added a sophisticated analytics tool to the back end of their website to see where traffic on their website was originating from, and to analyze the behavior of customers from the different sources. After compiling the data for a set time, I put it into a simple format to allow my client to see two metrics: Traffic Sources and Completed Sales. This report helped us to realize that most visitors that actually made purchases came from one social media site, so we decided to increase the budget for paid advertising there in order to reach more potential customers."

      Rachelle's Answer #2

      "I'm usually working with a number of clients who are on similar programs at the same time. The repetition in these programs allows me to suggest the most useful KPIs that they'll want to see on a weekly basis. For these clients, I find it efficient to pull high-level reports from our system that include website and blog traffic, click-thru rates, and other data to compare week-over-week results. We have quick calls with them to review every Friday and dig further into the data, what's caused fluctuations of any activity and if needed, adjust our course of action."


  1. What do you think you will like about this role with comScore?
    • The interviewer wants to hear what you are looking forward to learning and experiencing in this new position. Talk about what excites you! Share how this position will challenge you and help you grow. New opportunities are a chance for you to demonstrate your skills.

      Rachelle's Answer #1

      "I look forward to helping companies by analyzing data that will help them make solid decisions surrounding their digital future."

      Rachelle's Answer #2

      "I am looking forward to getting more experience in UI, and feel that comScore is the best place for me. You have a great reputation for creating beautiful and easy to use products."


  1. Our company values employees with an entrepreneurial spirit. Do you believe your approach to sales and career goals are a match for this kind of culture, and if so, why?
    • The interviewer will ask these questions wanting to know if you have experience working in an environment similar to their own. They would like to hear some details related to your working style, short and long term goals, and how you've been able to grow a business, with examples of why you would be a fit in their organization. Your answer should match elements of their overall culture. You can also incorporate numbers related to your achievements to substantiate your claims.

      Do not answer this question without doing research on the company and the people that work there. This is a crucial part of successfully answering culture-fit questions in an interview. If you're not entirely sure what their culture is, you can let them know you've done some research but would like some more information, then ask them to describe it to you briefly before you provide an answer.

      Rachelle's Answer #1

      "I think that my approach and long-term goals are definitely a match for your company. I've held a position with a company where the environment was highly entrepreneurial. I started with a very small book of business that I was expected to grow with very little training or direction. It was up to me to ensure I understood the company's objectives and target customers to effectively prospect. I also had to stay highly organized and consistent in the absence of a real process or system. I provided feedback and worked with the management to establish flexible processes and goals that helped me and our small team stay focused yet agile. After two years, I had grown my business from 35 to 300 active customers that were placing orders on a regular basis. I'm looking for the same kind of rewarding experience again, and even better, I eventually see myself leading newer sales professionals to the same success."

      Rachelle's Answer #2

      "My goals are very well aligned with your culture and the direction of your company. When I hear you say that you value employees with an entrepreneurial mindset, to me, that means that you are very growth-focused. As a salesperson whose job is to bring revenue to a company, I've experienced both the hunting and farming aspects of sales, but the hunting activities are where growth really comes from. I enjoy being a hunter more than anything. I have taken a number of positions where there were little to no existing sales and called on prospects over and over again until they finally recognized my company's name and felt comfortable enough to buy. My goal after that was to continue to stay in front of those customers and build long-term partnerships, but I never lost focus of going after new opportunities. In my current position, I've increased sales by 10% or more year-over-year. This year I'm on pace to grow my accounts by even more."


  1. A client you're pitching tells you that they know performance tracking is important, but it's their least favorite thing to do. How does knowing this help you to provide value to them?
    • Listening and being able to solve problems are important when it comes to providing value during the selling process. The interviewer wants to know if you're the kind of sales representative that simply follows a presentation script or if you'll actually listen to your customer to know what product or service features you should educate them on most.

      Don't answer this question with the main focus being performance tracking; instead, answer with providing value being your main focus.

      Rachelle's Answer #1

      "When a customer tells me directly or indirectly that I have a solution to their woes, I provide value to them by probing to get as many details as possible. In this case, I'd want to know why performance tracking is their least favorite thing to do. Is their reporting process too manual? If so, our automation tools will resolve that. Or, has the customer told me that the metrics data is hard to decipher, which makes it difficult to share with other team members in a way they can understand? In that case, I can walk them through our dashboard which is easy on the eyes and simple enough for anyone to understand. Whatever their issue is, I will listen and get to know more so I can talk to the relevant aspects of our service."

      Rachelle's Answer #2

      "When I know that my product will deliver relief to a customer, I provide value to them by explaining how it will address their specific pain points. I need to have built rapport with them and made my presentation conversational rather than talking at them while I rush through slides in order for this to work. If they have told me they don't like performance tracking because it takes too much time, I'll explain how our product will help them to do it faster. If they're frustrated because their system outputs their data in a way that's not useful, I'll show them our tool which will allow them to easily pivot data and consider it from different angles. Lastly, if the customer tells me they dislike performance tracking so much that they end up letting it fall through the cracks, I'll show them how our tools can automate the process, and how using them to stay consistent will be beneficial to their bottom line."


  1. What advice would you give to a colleague who was stressed out?
    • Being able to handle stress is one skill but being able to talk your colleagues off the ledge, during their peak times of stress, is an entirely different skill. Discuss with the interviewer what you would say or do to help a coworker cope with stress.

      Rachelle's Answer #1

      "If I had a colleague who was stressed out I would recommend that they look at the factors that regularly stress them out, and create some boundaries surrounding those stressors. Perhaps a colleague keeps interrupting them, resulting in missed deadlines. These distractions need boundaries so I would start there."

      Rachelle's Answer #2

      "One of the attractive points of working for comScore is that you care about the growth of your employees. I'm motivated to learn and am looking for a long-term fit. In 3-5 years I'd like to be grounded in the clinic, learn about this site, your patient base and earn certifications that would help the unit advance. Personally, I'd like to get involved in some of the local volunteer organizations. I speak Spanish, and I have an interest in urban outreach so it would be nice to do something formal in that or fundraising."


  1. What ideas have you created in the last year that benefited your current or former employer?
    • Innovation, change, involvement, and team collaboration are all characteristics important to comScore as they make their hiring decisions. The interviewer would like to know if your creative side has benefitted your employer in any way. Talk to the interviewer about a recent time when you have helped your employer through your creative thinking. This type of involvement also shows that you are highly engaged when it comes to your work.

      Rachelle's Answer #1

      "I'm a creator by nature and constantly thinking up new ways to benefit the organization and improve processes. Most recently, I saw a gap in the new hire training and created a practice to teach new team members the information they need to be equipped and successful on the job. We continue to build upon it with training materials and incorporation of top talent into the program as mentors."

      Rachelle's Answer #2

      "It's funny; they say people in medicine are 'lifelong learners'. But on top of that, we're in this digital revolution, and everyone has to learn new software all the time. I'm finally getting old enough to realize that its difficult to be constantly adapting. I think my 75-year-old aunt telling me how to use my iPhone helped me appreciate that it's all about humility. Not WHO is teaching you, but if you are willing to learn. In the medical context, I just took an updated CPR course, and it went from the 2:15 compressions to continuous compressions and I had to adapt to avoid my past way of thinking."


  1. Would you consider yourself a creative person?
    • Facebook puts great emphasis on creativity, no matter the role to which you are applying. Talk to the interviewer about any interest that you have in creative activities and how you have implemented your creative desires in the workplace. Even if you do not consider yourself to be a 'creative person,' there is a significant change that you have made creative minded decisions in your career.

      Rachelle's Answer #1

      "I am someone who alternates back and forth with the right/left brain, but I will always consider myself a very creative person. I admire the creativity and unconventional thinking in IT, business, and digital social movements."

      Rachelle's Answer #2

      "Yes. I used to do this in my former position. I was responsible for maintaining supplies on the general surgery ward for five years. It was great at working behind the scenes with the result being efficiency for others."


  1. What is the riskiest decision you have ever made in your career?
    • Most companies want to hire go-getters and bold individuals. With being bold can often come calculated risk. The interviewer wants to know how you handle making risky decisions. As a successful professional, you know to calculate risk in your industry, and career. Tell the interviewer about a work-related risk you have taken and what the outcome was.

      Rachelle's Answer

      "The riskiest career choice I have made was asking for a reduction in hours, from full time to part time employment, to pursue my degree in Digital Marketing. My boss could have let me go, but he didn't. Rather, he openly supported my pursuit of higher education."


  1. comScore offers powerful tools to enhance audience targeting in addition to their core service. How do you convince a customer that they should elect to add them to their package?
    • The purpose of this question is to find out what your technique is for selling additional services, or upselling. You should able to sell additional services without making your core product sound incomplete, and at the same time make the customer understand that they'll miss an opportunity to maximize results without them. Your answer should incorporate sales strategy and demonstrate your knowledge of audience targeting tools.

      Rachelle's Answer #1

      "I would convince my customer that they should use our audience targeting service by explaining that when planning for ad campaigns, their message reaching the right audience will make the difference between good and excellent results. I would ask my customer what their current method for audience targeting is. Their answer will help me understand if they already have an audience planning process, ideal customer profiles, audience segments, user interest insights, and how they pivot on their data. I'll listen for areas where they can improve. Afterward, I'll explain that there are even more ways to enhance their strategy. With data, they'll see how our tools can make their performance exceed expectations."

      Rachelle's Answer #2

      "Knowing how to convince a customer to add a service is about understanding their needs. When it comes to audience targeting, most companies have a good idea of who their audiences are. While speaking with them, I need to listen for areas where they want to optimize. The best way to upsell a customer is to show them areas of opportunity they're missing out on. For example, do they currently have an audience plan, and way to compare it to campaign results? Do they have audiences segmented out and can they monitor how each segment interacts with their ads? Does their current plan allow them to reach the right members of their audience at appropriate times? If the answer to any of these is no, it's my job to show them how our tools will deliver in those areas while providing numbers to justify the additional cost."


  1. What marketing tools do you work with regularly and how do you stay current on development updates and new product releases?
    • Your interviewer wants to know how familiar you are with the industry's applications. They also want to know if you intentionally stay up-to-date on new programs, tools, and product developments.

      You can list the most popular tools you currently work with or have worked with in the past, and mention whether you have worked on proprietary systems. Mention any skills with less common programs that are in demand.

      Avoid mentioning programs that you haven't worked with for 3-5+ years, or any system you aren't comfortable enough to have a user-level technical discussion about. Also, don't mention proprietary systems by name unless they were built on a well-known framework where your knowledge could transfer.

      Rachelle's Answer #1

      "I've worked on CRMs like Salesforce and SAP, and other proprietary programs. I'm also very familiar with Wordpress, and content automation services like Buffer and Social Pilot. I take time out to review product release emails I receive to stay aware of new features in the programs I use regularly. I read new tool reviews on blog posts that I come across while researching new solutions for my clients. I also watch at least one video per week on my free time about marketing strategy; this is another way to hear about new tools and tricks this."

      Rachelle's Answer #2

      "Currently, I'm working in a number of customer relationship databases, design tools for content creation, content management system, marketing automation and analytics tools. I follow industry leader newsletters, listen to podcasts, and occasionally visit tradeshows to stay on top of upcoming technologies in my field."


  1. What are your salary expectations?
    • The best way to discuss your salary expectations is to use your current earnings as an example. Be open, and honest. Transparency is the best choice when salary based questions arise.

      Rachelle's Answer #1

      "Currently, I earn a base salary of $66,000 per year plus health benefits. I would like to stay in the same range or slightly higher."

      Rachelle's Answer #2

      "I am looking for a base salary of $68-72,000 in my next position."


  1. What would you consider your technical specialty?
    • Do you have any particular areas of interest or ability? Talk to the interviewer about your strengths and be sure to highlight any specific skills that you excel in. It's a great idea, if you can, to highlight particular skills that may be listed on the company's job posting/job description. If there is a related area of interest where you'd like to expand your skills, you can mention those as well.

      Rachelle's Answer #1

      "Computing and Network Communications has always been a solid area for me. I have a big interest in how network communication improves our daily lives and our overall business efficiency. I see that you are looking for team members who are experts in network communications which is what caught my eye when I first saw your job posting."

      Rachelle's Answer #2

      "I have been focusing my career on becoming a cloud integration specialist although I do have cross-platform app development expertise as well."


  1. The customer avatar is key to building the right audiences for comScore's clients. How do you collect data needed in order to create an ideal customer profile, then determine the strategy for targeting prospective customers that are a match?
    • The interviewer would like to uncover your experience with identifying, advertising to, and creating a following of potential customers.

      You need to explain how you determine what kind of people would be interested in your clients' product or services, and why. Your answer should explain how you research information including demographics, location, educational or professional backgrounds, their challenges, and their goals. When it comes to targeting, you'll need to explain how you know where your customer avatar shops, the platforms they use most frequently, and how they make purchases.

      Do not refer to customer profiles or targeting strategies you've implemented using data that came from third-party research. The interviewer wants to know how you conduct research and planning on your own.

      Rachelle's Answer #1

      "When creating an ideal customer profile, I review analytics from my client's website, app, and CRM to see what kinds of people have purchased or shown interest in purchasing from them. I hone in on customers that have the best buying habits or potential, finding out more about where they're live and work, income range, and other demographics. I take note of any trends or similarities among this group of customers. I may conduct surveys or interviews within my targeted demographic to further understand their motivations. This all helps me to craft a customer avatar, which becomes my center of a strategy for deciding on platforms, messaging, and promotions."

      Rachelle's Answer #2

      "In the past, I've had to create a customer avatar for a client that had no previous sales but was competing against existing businesses. To do this, I purchased market data to find out who my client's competitors and their customers where. I found out what those customers' challenges and goals were. I looked into data on spending habits, and conducted polls, often incentivizing participants so I could discover shortcomings in competitors' offerings. Using this information, seasonal, and demographic data, I came up with a target customer profile and put together a timely campaign to reach them with language that would appeal to their desire for a solution that would ultimately fulfill their needs."


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