How to Answer: Which marketing automation platforms do you have experience with? Which do you find provides the most value to the business?
Advice and answer examples written specifically for a Web Marketing Specialist job interview.
19. Which marketing automation platforms do you have experience with? Which do you find provides the most value to the business?
How to Answer
Your interviewer will ask questions regarding your experience with various software and platforms to gauge your skill level and ability to easily navigate whatever tools they use at their company. Prepare for questions like this by reviewing the job description for clues as to what tools and platforms they want their preferred candidate to know. If you have experience using these software systems, then great! If not, then speak to the systems you are more familiar with and express your eagerness to quickly learn and pick-up new things.
Written by Clara Canon on November 16th, 2020
Answer Example
"The majority of my experience with marketing automation platforms is with Hubspot and Salesforce Pardot. If I had to choose one, I would say that Salesforce Pardot provides the most value, particularly given the ratio of input versus output that it offers. The platform is incredibly easy to use, and it offers maximum results."
Written by Clara Canon on November 16th, 2020