How to Answer: What email marketing platforms do you have experience with? If you have experience with more than one, which do you find provides the most value?
Advice and answer examples written specifically for a Web Marketing Specialist job interview.
20. What email marketing platforms do you have experience with? If you have experience with more than one, which do you find provides the most value?
How to Answer
Depending on the position, you might be running email marketing campaigns, so your interviewer will want to make sure you are familiar enough with the tools necessary to hit the ground running. Prior to your interview, be sure to scour the job description for any indication of email marketing and what platform they use. You'll often find these details in the qualifications section of the job description. Even if you don't have direct experience with the platform they use, you can research and draw connections to what you already know. If you don't see any specific details, then simply outline what platforms you have experience with and define what value means to you when selecting your favorite.
Written by Clara Canon on November 16th, 2020
Answer Example
"I've used a few email marketing platforms over the years, and the two most prominent have been Mailchimp and Sendinblue. Overall, I'd say that Mailchimp has provided the most value over time. It's such a well-established platform, so they have a considerable amount of resources and new features and functions available. It's also very streamlined and user-friendly, so I feel like I can spend more time on the campaign itself and less time on navigating the platform."
Written by Clara Canon on November 16th, 2020