How to Answer: What data sources have you used to aid you in creating web marketing strategy?
Advice and answer examples written specifically for a Web Marketing Specialist job interview.
17. What data sources have you used to aid you in creating web marketing strategy?
How to Answer
Web Marketing Specialists use a variety of different tools, platforms, and programs to collect data and inform their marketing strategies. The interviewer is asking this question to find out which of these you've used before. The more experienced you are with these various platforms and software, the easier it will be for you to hit the ground running if they hire you. Prepare for this question by listing each of the tools and data sources you've used in your career thus far. You may also review the job description for any clues as to what data sources they will expect you to use in this role.
Written by Clara Canon on November 16th, 2020
Answer Example
"The two primary data sources I've used over the course of my career are Google Analytics and Salesforce. I have used Google Analytics more over the past few years in my current role. I'm eager to continue learning how to better utilize it because it contains such a wealth of valuable metrics and information. More recently, I used it to run A/B tests on changes that were made to the company website, and we made decisions based on its insights. I have also used it to view website traffic and demographic trends, in addition to using it to track conversions for various campaigns. I recognize that there are many other more in-depth functions available on Google Analytics, and I look forward to furthering my knowledge in this area."
Written by Clara Canon on November 16th, 2020