How to Answer: Do you have experience with paid social media advertising? If so, which social media channel have you found to be the most effective for the companies you have worked for and why?
Advice and answer examples written specifically for a Web Marketing Specialist job interview.
24. Do you have experience with paid social media advertising? If so, which social media channel have you found to be the most effective for the companies you have worked for and why?
How to Answer
Social media continues to play an increasingly important role in web marketing, so your interviewer will likely try to gauge your knowledge of and experience with social media marketing and advertising. This is a great opportunity to share an example of a successful ad campaign; be sure to indicate any considerations or modifications you made across social platforms, how you measured the efficacy of your ads, and what key takeaways you learned from that experience.
Written by Clara Canon on November 16th, 2020
Answer Example
"Yes, I've run campaigns on Facebook, Instagram, Snapchat, and LinkedIn. The most successful channel overall has generally been Instagram. Our ads have always been able to seamlessly integrate into feeds and stories without feeling too 'ad-like,' which appears to gain more trust among our consumers. Additionally, I find that Instagram generally has less 'clutter' compared to other channels. So, when someone comes across our ad, it's really all they see on the screen."
Written by Clara Canon on November 16th, 2020