Describe your experience with content marketing.

How to Answer
Answer Example

You will likely be asked fairly open-ended questions about your experience in a particular area, so it is important to be prepared ahead of time to ensure that your response packs a punch without taking up too much air time. This is an opportunity to share your highlight reel, not the full list of credits, so draft an outline of your relevant career experience prior to the interview. The better prepared you are in advance, the more likely you are to keep your answer concise without forgetting a key point.

"Working in marketing, I have always enjoyed communication, especially writing. So, the use of content to draw in new customers and engage existing ones is of great interest to me. I am continually watching and learning more about this trend, even on my own personal time. In my last role, one of our clients relied heavily on content marketing, so I had the opportunity to learn how to strategize and execute in this area. We listened to the target audience, understood their needs, and then produced content across multiple digital channels to engage them. I worked with colleagues who were experts in SEO and social media to do this, and we used Google Analytics to track the results and adjust our strategy. I definitely enjoyed this experience and look forward to working even more with content in the future."

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How to Answer: Describe your experience with content marketing.

Advice and answer examples written specifically for a Web Marketing Specialist job interview.

18. Describe your experience with content marketing.

How to Answer

You will likely be asked fairly open-ended questions about your experience in a particular area, so it is important to be prepared ahead of time to ensure that your response packs a punch without taking up too much air time. This is an opportunity to share your highlight reel, not the full list of credits, so draft an outline of your relevant career experience prior to the interview. The better prepared you are in advance, the more likely you are to keep your answer concise without forgetting a key point.

Written by Clara Canon on November 16th, 2020

Answer Example

"Working in marketing, I have always enjoyed communication, especially writing. So, the use of content to draw in new customers and engage existing ones is of great interest to me. I am continually watching and learning more about this trend, even on my own personal time. In my last role, one of our clients relied heavily on content marketing, so I had the opportunity to learn how to strategize and execute in this area. We listened to the target audience, understood their needs, and then produced content across multiple digital channels to engage them. I worked with colleagues who were experts in SEO and social media to do this, and we used Google Analytics to track the results and adjust our strategy. I definitely enjoyed this experience and look forward to working even more with content in the future."

Written by Clara Canon on November 16th, 2020

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