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A Visual Merchandiser works in a retail environment and is in charge of product displays. For clothing stores, they will be in charge of mannequin displays. Often styling the mannequins throughout the week. A Visual Merchandiser may also create special displays, seasonal displays, and unique sales displays.
A successful Visual Merchandiser will have a strong passion for design and the company's products. They will have to understand their company's image and follow the chief designers lead when creating their own displays. Visual Merchandisers should also instruct fellow team members on how to properly maintain current displays. The key to success beyond design is understanding how the designs they have created impact sales for the company. No matter how well they may think their new design is, if company sales are performing poorly, they must be humble enough to recognize change is needed. Therefore, having a passion for data and analytics is also very important for a Visual Merchandiser.
An interview for a Visual Merchandiser position will be challenging. A candidate should be well rehearsed on the company's products and the company image. They should have a portfolio of their own designs to present to the interviewer with key data on backing up how their displays performed. A candidate should have great communication skills and be able to work in a team environment.