Ensuring that your personal sales pipeline is filled with qualified leads is a very important, and often difficult, part of sales. Talk to the interviewer about your ability to generate leads and your level of comfortability doing so.
"I am very comfortable generating leads. It's a huge part of my success in sales and I fully understand the importance of it. I create my own call lists from referrals, web inquiries and social media hits. From there, I add the leads into my pipeline. I am very tenacious when it comes to cold calling and following up on referrals."