Cold calling is a part of many sales based positions and the best of the best sales professionals often still have to partake in the task. Cold calling gets a bad rap because it seems pushy, and a waste of time to some, but many sales organizations utilize this technique as the backbone of their sales process. Discuss any experience you have with cold calling, and talk about how many cold calls you have made on an average day if you know this number. Also, if you have numbers related to your cold call conversion rate, this is excellent information to have.
"When I first started my sales career I was not as comfortable making cold calls, as I am today. In my current role, to keep my sales pipeline strong, I am to make 100 cold calls per week to small to medium sized businesses within particular zip codes. I try to make 125-150 calls so that my pipeline never runs dry!"
"I have not made cold calls in any position; however, I feel that with the right training, I will exude confidence doing anything! I believe in the products and services here and will have no problem selling people on the features and benefits. Maybe my experience selling Girl Guide cookies door-to-door when I was young, will help me out in this department!"
"Yes, I am very comfortable making cold calls. In fact, in my current role, I train new employees on the art of cold calling. I think it is a great resource for new business development for most organizations. Personally, I make approximately 25 cold calls per day, to keep my leads coming in."