When answering this question you want to tell the interviewer what specifically makes you enjoy socializing with customers. You should discuss what gives you joy when helping a customer and why it is fulfilling to you. Being a naturally social person is a positive attribute to have, so if you are the type of person who loves talking to people and meeting new people, tell the interviewer this. Socializing with customers through sociable conversations is a great way to build relationships and to ensure that they become or continue to be recurring customers.
It is important to stay calm and be patient and to be personable while closing a customer. I like to make them feel like they’re receiving the best customer service while also trying to connect with them on a personal level. Customers should feel comfortable, not like you’re forcing them to buy something they don’t want/need for your own agenda. They should always feel that you have their best interests at heart. I like to ask the right questions to figure out the customer’s wants and needs and to create a sense of urgency. They must know they are receiving a great product for the best price, and that it fits in with their needs.