How to Answer: What do you know about the products and or services we offer our customers?
Advice and answer examples written specifically for a Sales Associate job interview.
17. What do you know about the products and or services we offer our customers?
How to Answer
The interviewer would like to know how much time you have researched their organization before attending your interview. Take the time to dig deep into the company's history as well as its successes. Reading their Wikipedia page will not be enough preparation. You should also perform a Google search and look for awards or other exciting accolades to mention. Review the company website and take note of common themes in their mission and core values. Get to know their brand story as well. Check the company's social media platforms for themes in messaging and customer engagement. You should also search who their follower demographic is on social media. This information will give you a strong idea of their target customer. Ensure that you have a strong grasp of their products/services.
Written by Rachelle Enns on February 19th, 2021
Answer Example
"I have shopped at Company ABC for many years and know that this store is always on the cutting edge of fashion, coming out with trends before anyone else. Through my research, I also read that you offer a buy one, give one clothing program to help underserved areas in our region. It appears that you truly care about your community and customers, which was a stand-out factor when I chose to apply for this Sales Associate role."
Written by Rachelle Enns on February 19th, 2021