What do you know about our store?

How to Answer
Entry Level
Answer Example
Experienced
Community Answers

The interviewer is interested in knowing how much effort you have put into getting to know their company before attending your interview. Visit their social media platforms, website, and physical store if possible. Gather information regarding how long the company has been in business, how many people they employ, their customer demographic, and perhaps their sales numbers, if that information is public. You can also discuss their advertising or workplace culture. Be sure to bring your answer back to the reasons why you applied. Discuss what it is about their company that compelled you to apply.

"I have visited your store a few times and liked your products, especially product ABC. From my experience as a customer, it's clear that the employees are well-trained. My experiences have always been friendly and informative. Your products are well made and something that I can stand behind and sell with enthusiasm."

"I know that your store has been a staple in this community for the past fifteen years. You have a few locations across the state, and - what I like most is that you spend a lot of time and funds giving back to local charities. This community involvement is one of the reasons I applied here."

"I have worked for a competing business for some time and have studied your company's products as a result of that competition. Your store knows how to attract a significant and loyal customer base, which I appreciate. I have read many online reviews stating that Company ABC is one of the top places in this city for a retail career. I cannot wait to learn more!"

Anonymous Answer

"I like meeting different personalities. I don't know a lot of people so it's nice to be able to work a job like this where I'm able to interact with others. I feel retail has helped improve my communication skills."

Jaymie's Feedback

This question is more to test your knowledge base of their particular store. They want to know if you've researched the business or have been a customer there yourself. If you know any facts about the store or the chain, share that information. You can also share knowledge about the products or services sold, customers served, reputation in the community, mission, vision, and core values, etc.