How to Answer: What sort of marketing objectives did your past property employ? Which marketing initiatives did you create and start? Were they successful?
Advice and answer examples written specifically for a Property Manager job interview.
30. What sort of marketing objectives did your past property employ? Which marketing initiatives did you create and start? Were they successful?
How to Answer
Share what types of marketing objectives your property employed. Explain your goals in trying to improve tenant quality. Explain any attempts to fill a new building, promote awareness, promote resident life activities, or make the property more marketable by improving the property and grounds.
Next, share which marketing initiatives you created and implemented. Share your experience managing the Facebook page, creating a new advertising campaign, coming up with the idea to improve the grounds and carrying that through.
Interviewers want to hear that this aspect of the job excites you because marketing is a key part of the business. Be sure to share that you enjoy promoting your place of work!
Written by Ryan Brown on March 19th, 2021
1st Answer Example
"Before I was on board at my last property, they just ran print ads in the local college newspapers. That meant that they mostly got tenants who were in their second year or even older.
When I got there, I started a Facebook page and attracted freshmen whose families were less cost-conscious. I encouraged the tenants to share Yelp reviews through the Facebook page and helped organize a community for those tenants. They loved it.
Very quickly, word got around that our company's properties were the best for students moving in from out-of-state, and we started seeing tenants who were not only willing to pay more rent, but also willing to give us free advertising by organically being brand ambassadors for us."
Written by Ryan Brown on March 19th, 2021
2nd Answer Example
"Before I was on board at my last property, they just ran print ads in the local college newspapers. That meant that they mostly got tenants who were in their second year or more.
When I got there, I started a Facebook page and attracted freshmen whose families were less cost-conscious. I encouraged the tenants to share Yelp reviews through the Facebook page and helped organize a community for those tenants. They loved it.
Very quickly, word got around that our company's properties were the best for people moving in from out-of-state, and we started seeing tenants who were not only willing to pay more rent, but also willing to give us free advertising by organically being brand ambassadors for us."
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