MockQuestions

Online Marketing Mock Interview

30 Questions Created By

To help you prepare for your Online Marketing interview, here are 30 interview questions and answer examples.

First Question

30 Online Marketing Interview Questions

15 Interview Questions With Sample Answers

1.   How do you communicate successfully with clients, stakeholders, and your team?

How to Answer

Being an online marketer not only entails planning and executing successful campaigns but also being able to effectively communicate the results to upper management, clients, and team members. The interviewer wants to ensure that you are a strong communicator. Give examples of times when you have communicated effectively with others. Be mindful that communication comes in many forms and requires different skills, like writing, listening, speaking, and even timeliness.

Written by Marcie Wilmot on October 29th, 2020

Answer Example

"In my past role, I was in charge of the online marketing team. Communication was of vital importance as I needed to convey ideas and give constructive feedback on a daily basis to my team members. One way we facilitated communication was through quick daily meetings where we discussed goals, timelines, and new ideas. I was also the person who presented our findings and the results of our campaigns to upper management. I did this by creating a visually easy-to-read monthly report that I distributed, and then I followed that up with a presentation. I am confident in my ability to communicate effectively and look forward to bringing my skills to my new position."

Written by Marcie Wilmot on October 29th, 2020

2.   What strategy would you employ to improve our business with online marketing?

How to Answer

The interviewer wants to know that you have researched the company and have specific thoughts about how your expertise in online marketing will benefit them. While you want to make it clear that you are well-informed about the company and its industry, you can keep your answer more broad and simply outline the steps you would take to create an online marketing strategy for the company.

Written by Marcie Wilmot on October 29th, 2020

Answer Example

"To create an effective online marketing strategy for your company, I would perform several steps. To start, I would investigate how your company is positioned from a marketing standpoint; what problems do your products solve for customers, and do your marketing messages convey this? I would then analyze your competitors and determine the company's strengths and weaknesses in comparison to its competitors. I would take a look at the marketing methods that the company currently uses and how well they are working. At the end of all this investigative research, I would come up with an online strategy that would increase traffic to your website and increase conversions."

Written by Marcie Wilmot on October 29th, 2020

3.   Why do you think that online marketing will be more beneficial for our company versus traditional marketing?

How to Answer

Obviously, the company believes in the value of online marketing since they are interviewing you for this role. With this question, the interviewer wants to hear why YOU think online marketing will be more effective than traditional marketing methods for the company. This sort of question will require your knowledge and expertise in the industry as well as prior research on the company, audience, and products.

Written by Marcie Wilmot on October 29th, 2020

Answer Example

"There are definitely a lot of traditional marketing methods that work successfully. That said, I strongly believe in the benefits of online marketing, particularly as internet and social media usage continue to soar. To begin with, online marketing platforms will allow your company to reach out to a larger, and also very relevant, audience at a reasonable cost. Many traditional methods are very expensive, and they aren't often as easy to segment the audience. Online marketing will also allow you to track and analyze your campaign performance and ROI in nearly real-time, unlike most traditional marketing methods. For these reasons, and others, I believe online marketing will be beneficial for your company."

Written by Marcie Wilmot on October 29th, 2020

4.   Why did you apply specifically for this role?

How to Answer

Interviewers are always interested in what drew you to the company and position, and they're also able to use this question to measure how well you actually understand the role and how it relates to the company. This is a great opportunity to show your enthusiasm for the role as well as the research you've done on the position and the company. Don't answer generically; offer particulars in terms of why you think you're a great fit for this role and why the company interests you.

Written by Marcie Wilmot on October 29th, 2020

Answer Example

"I've been working in the online marketing industry for a few years now, and I am passionate about what I do. The reason I'm looking to make this move is because I'm ready for new challenges. In particular, I'd love the chance to lead a marketing team; I've had temporary leadership roles at my current company, and I know that I'm ready to take it on as a more permanent role. In addition, your company's products greatly interest me, and I know - if given the opportunity - that I can create such an online buzz around them."

Written by Marcie Wilmot on October 29th, 2020

5.   How would you optimize the conversion rates for a PPC campaign that wasn't performing well?

How to Answer

You will likely be asked various situation-based questions during your interview, so be sure to practice running through different scenarios ahead of time. For this question, the interviewer wants you to delve into the details of how you would fix a pay-per-click (PPC) campaign that wasn't converting. Tell the interviewer the tactics you would employ to resolve this issue. If you experienced a similar situation in the past, then share this with the interviewer.

Written by Marcie Wilmot on October 29th, 2020

Answer Example

"Earlier in my career, I was in charge of running multiple PPC campaigns using Google Ads and Yahoo. There were definitely times when the conversion rates for some of my ad groups were below expectations, and I had to adjust various elements to reverse the performance. I would make sure that my ads were directing customers to relevant landing pages that contained useful, keyword-specific content. I would also confirm that the registration process was engaging and easy to use. After making adjustments, I was always able to improve the conversion rates that we were seeing."

Written by Marcie Wilmot on October 29th, 2020

6.   What is the difference between inbound and outbound marketing?

How to Answer

You will likely be asked various knowledge-based questions during your interview, so be sure to brush up on industry terms prior to the interview. Here, the interviewer is testing your knowledge around the two broad segments of marketing. Simply respond with some differences between them and provide a few examples of both.

Written by Marcie Wilmot on October 29th, 2020

Answer Example

"Outbound marketing refers to when a company initiates the conversation and sends its message out to an audience. In many cases, this refers to traditional marketing, like radio ads, television commercials, print advertisements, cold calls, and email. Inbound marketing, on the other hand, is when the customer finds the company when they need its products through mediums like paid online ads, content marketing, opt-in emails, blogs, and SEO."

Written by Marcie Wilmot on October 29th, 2020

7.   What is your experience with marketing automation?

How to Answer

The interviewer wants to know if you're experienced in using any marketing automation programs. If you have past experience in this area, discuss the software that you've used and what your thoughts are about it. If you haven't used this kind of software before, be honest and convey your knowledge about it and your eagerness to use it in the future.

Written by Marcie Wilmot on October 29th, 2020

Answer Example

"To be honest, in the past I worked for smaller companies that didn't use many marketing automation programs. However, I have researched it on my own and am intrigued by the idea and apparent advantages of using technology to automatically manage marketing processes and campaigns across multiple channels. In particular, I like the concept of being able to send customers automated messages through email, social media, and text. I also see the benefits of using this kind of software to capture leads and analyze campaign performance. I look forward to having the opportunity to use marketing automation programs like ActiveCampaign, Prospect.io, InfusionSoft, and Marketo in the future."

Written by Marcie Wilmot on October 29th, 2020

8.   What kind of team environment do you thrive in?

How to Answer

The interviewer wants to know what kind of team you prefer to be on, which is also a veiled way of finding out if you'll fit into the company culture. It might be tempting to say what you think the interviewer wants to hear, but it's better in this case to be honest. You'll be happier and a better employee in the long run if you end up on a team and within a company that suits you.

Written by Marcie Wilmot on October 29th, 2020

Answer Example

"I'm a pretty easygoing person and believe that I would work well on most teams. However, I prefer it when my manager has a hands-off mentality once I've earned their trust. I also enjoy a team that is dynamic and innovative as I like to brainstorm new and exciting ideas with others. I have also found that I enjoy startups and smaller companies as I like to have a hand in lots of areas and see the direct impact of my work."

Written by Marcie Wilmot on October 29th, 2020

9.   In the past, how have you collected customer feedback?

How to Answer

It is important for online marketers to gather customer feedback in order to improve their products, web content, and customer experience. The interviewer wants to know that you recognize the importance of direct customer feedback in addition to finding out if you're familiar with any of the methods used to collect feedback. Be prepared to share a couple examples of this from your experience, and be sure to clearly and succinctly outline your process.

Written by Marcie Wilmot on October 29th, 2020

Answer Example

"Throughout my career, I have collected customer feedback in several different ways, because this input really tells us what content, etc. is and is not resonating with customers. Sometimes, I'll gather feedback from our account managers who have trusting relationships with the customers and can provide me with insight into their opinions and thoughts. Other times, my team and I have collected input from customers through the website using a feedback form that pops up. We have also tested a feedback box that appears when one exits the sales funnel without purchasing anything, and this has provided us with valuable information as to why the customers chose not to follow through. Collecting the input is only part of the process; analyzing it and making adjustments to our marketing strategies comes next."

Written by Marcie Wilmot on October 29th, 2020

10.   What method or strategy do you generally employ when it comes to SEO?

How to Answer

The interviewer wants to know that you not only have knowledge around SEO but that you also have a process or method in place to effectively implement it. This sort of question often comes as a follow-up to a simple 'what is SEO' sort of question, so be prepared to pull specific examples from your experience. In this case, talk the interviewer through the steps you would likely follow when implementing SEO.

Written by Marcie Wilmot on October 29th, 2020

Answer Example

"SEO is vital in online marketing because so many customer conversions can come from organic search traffic. There are many aspects to it, so I keep things organized by focusing on the following areas in particular: first, I use tools like Google Analytics and Ahrefs to conduct keyword research. That way, I can create content that is relevant to our target audience and ranks high on search. Second, I analyze the website's traffic and trends and then make adjustments based on that information. Finally, I work to improve the website's search rankings by making improvements to its code and making sure keyword-driven content is included on the site. There are many other elements that play into SEO, but these are the general steps I take when tackling this broad topic."

Written by Marcie Wilmot on October 29th, 2020

11.   Discuss a time when your team disagreed with you. How did you deal with this?

How to Answer

The interviewer might ask you this question to uncover how you handle conflict. Behavioral questions like this one are common in interviews, particularly face-to-face interviews, so be prepared to have outlined examples available. In this case, you'll want to give an example of a time when you successfully tackled discord on your team. Remember to discuss the lessons that you learned and carried with you.

Written by Marcie Wilmot on October 29th, 2020

Answer Example

"In general, I've always had great teams, and we've worked well together. In an earlier role I had, there was one time when my team didn't agree with the strategy I had devised for a paid ad campaign we were planning. Initially, it didn't feel great to be met with disapproval, but after some thought, I realized that I needed to take another look at my strategy. I met one-on-one with my team members and listened to their thoughts and concerns. Later we met again as a group and worked together to adjust the strategy. In the end, it was a much stronger strategy, and I learned to always make time to listen to the dissenters. I'm certainly not right 100% of the time, and we are smarter when we put all of our heads together."

Written by Marcie Wilmot on October 29th, 2020

12.   Imagine that you start this job tomorrow. What are the first three things you will do?

How to Answer

The interviewer is putting you on the spot with this scenario-based question. They want to see how quickly you think on your feet as well as how well you are able to understand the role and prioritize. Prior to the interview, be sure to review the job description and research the company to help inform answers to questions like this one. Then, think about the steps you would take in the first few months on the job so you're prepared if asked.

Written by Marcie Wilmot on October 29th, 2020

Answer Example

"Before anything, I'd be so excited to meet my coworkers and set up my workspace! I believe strong relationships and a positive environment are key to success. The first action I'd take beyond that would be to meet with my manager to clarify my objectives for the first 90 days or so. The next thing I'd do is move toward nailing down the positioning of the company by defining what it does, what problems it solves, and why this is important to its customers. Ideally, I'd talk to customers to determine that the value-adds they receive mimic the positioning that we share on the website and in presentations. Finally, I'd create a customer journey map so I can determine every interaction a customer has with our business, and I'd talk with people from various departments within the company to build our relationship and to learn from them."

Written by Marcie Wilmot on October 29th, 2020

13.   Tell me what you know about the sales funnel.

How to Answer

The interviewer is testing your knowledge of a very prominent concept in online marketing: the sales funnel. Be sure to brush up on the steps in the sales funnel prior to the interview in anticipation of this question. You want to be prepared to impress the interviewer with your knowledge and experience as it pertains to important concepts in the field. If you can connect it to a specific example in your working life, then even better!

Written by Marcie Wilmot on October 29th, 2020

Answer Example

"I'm very familiar with the sales funnel. In my current job, I work hard to engage customers during every step of the funnel. First, my team and I introduce our brand to them during the 'Awareness' part of the funnel (the wide part at the top) via blog and social media posts, YouTube videos, podcasts, and paid ads. Once the customers reach the middle of the funnel, or the 'Evaluation' stage, we try to solve their problem with our product using sales pages, webinars, emails, and downloadable guides. Finally, we target the customers who reach the bottom of the funnel, also known as the 'Conversion' stage, with demos, customer testimonials, and special offers, among other things. Every day we plan the path that the target customer will travel down the sales funnel, and I look forward to doing this for your products as well!"

Written by Marcie Wilmot on October 29th, 2020

14.   Do you have any other skills or passions that are relevant to this role?

How to Answer

The interviewer is looking for you to answer outside the box. They already know that you likely possess the typical traits and skills of an online marketer. Now, they are looking for you to essentially market yourself by sharing additional skills and even personal hobbies that tie into the position. When preparing your answer to this question, prioritize sharing things that will contribute to demonstrating how strong of a candidate you are for the position.

Written by Marcie Wilmot on October 29th, 2020

Answer Example

"At heart, I'm a people person. I can step into a party where I don't know anyone and come out of it with 10 new friends. I've found in my career thus far that this natural ability to befriend others really complements my role as an online marketer. I'm able to quickly establish trusting and friendly working relationships that help all of us to achieve our goals. As an extension of that, I'm very into social media and have a huge following on both Facebook and Instagram. My ability to network and make friends easily definitely helps me on a daily basis to be a more effective and efficient online marketer."

Written by Marcie Wilmot on October 29th, 2020

15.   In your opinion, what is the difference between content marketing and content strategy?

How to Answer

Your interviewer will likely follow-up on knowledge-based questions like this one with questions pertaining to your experience, so be sure to prepare some examples of each of these in advance. In this case, the interviewer wants to see if you understand the differences between content marketing and content strategy, both of which are being utilized more and more frequently in online marketing. Prepare for this question before the interview so when the moment comes you can easily offer an explanation.

Written by Marcie Wilmot on October 29th, 2020

Answer Example

"Right off the bat, I view content strategy as the umbrella that reaches out over content marketing. It is concerned with the planning and implementation of online content and involves user testing, website audits, competitive analysis, and the tracking of key performance indicators. It determines what kind of content will be effective for the target audience. Meanwhile, content marketing is the creation of that online content. It provides customers with relevant information that guides and engages them and builds brand loyalty."

Written by Marcie Wilmot on October 29th, 2020

More Interview Practice

Senior Brand Strategist

Senior Brand Strategist

Start Mock Interview

Product Marketing

Product Marketing

Start Mock Interview

VP Marketing

VP Marketing

Start Mock Interview

Nike Logo

Nike

Start Mock Interview

Facebook Logo

Facebook

Start Mock Interview

Toyota Logo

Toyota

Start Mock Interview

Microsoft Logo

Microsoft

Start Mock Interview

LinkedIn Logo

LinkedIn

Start Mock Interview

Amazon Logo

Amazon

Start Mock Interview

The Coca-Cola Company Logo

The Coca-Cola Company

Start Mock Interview

Google Logo

Google

Start Mock Interview