How to Answer: Who are our competitors? What products do they have that compete with ours?
Advice and answer examples written specifically for a Marketing job interview.
21. Who are our competitors? What products do they have that compete with ours?
What You Need to Know
Researching the company before your interview is a crucial step. Discussing best selling products, company growth, news or public accolades, as well as competitors, are all excellent places for you to start your research. Make a pros and cons list of competitor products and be prepared to discuss areas where you think competition may be the most fierce.
Written by Rachelle Enns
Entry Level Example
"Before coming here today, I was sure to research your competitors thoroughly. What I understand is that your more significant competitor is Company XYZ and their Product A. I know that their social media-based reviews are not nearly as strong, and you have a much more engaged following on Instagram and TikTok."
Written by Rachelle Enns
Answer Example
"From my research, I believe that your biggest competitor is Company XYZ, primarily because they have been around for many years and their reputation for delivering quality products is strong. They have similar products, such as Product A and Product B. I have used products from Company XYZ and believe that your company's product is easier to use. The price point is more accessible for the average consumer, and I have found your customer service much better."
Written by Rachelle Enns
Experienced Example
"While preparing for today's interview I performed a robust analysis of this company's competitive landscape and your best selling products. I have turned this into a spreadsheet for your review if you would like to review my findings and related suggestions. Overall, I found that this company wins in multiple categories over Company XYZ, which I believe to be your most significant competitor."
Written by Rachelle Enns