How to Answer: What makes an effective marketing campaign, in your opinion?
Advice and answer examples written specifically for a Marketing job interview.
18. What makes an effective marketing campaign, in your opinion?
What You Need to Know
The interviewer is testing your overall marketing knowledge. When you answer this question, focus your response on marketing elements and approaches you know the hiring company would utilize. You can also drop a teaser to the interviewer by describing a hot trend that you know well, if applicable.
An effective marketing campaign requires a solid foundation, and a strong focus on metrics. You could discuss that it's important to hash out the theme of your campaign before committing to any ideas. Perhaps you believe that an effective marketing campaign begins with setting clear goals. Or, maybe you believe that identifying the core audience is the most important first step to an effective marketing campaign. Many marketers will create an avatar of their ideal client and speak directly to that avatar when forming an effective campaign. Alternatively, you may believe that working with a team of people who possess a wide variety of skills and knowledge is the key to an effective marketing campaign. A campaign will not be diverse if everyone thinks the same, after all!
Written by Rachelle Enns
Entry Level Example
"I think that the backbone of an effective marketing campaign is proper research. Setting a solid foundation for any project, big or small, will make the entire campaign run a lot smoother. This research includes running A/B tests before blindly committing to only one approach. From there, a marketing team can collect data on what efforts are working, which need tweaking, and then pivot to ensure a successful campaign. I have been teaching myself about A/B testing and am coming to understand more every day exactly how important it is, especially when running an ad budget."
Written by Rachelle Enns
Answer Example
"Many components go into an effective marketing campaign; however, I believe that the most important is to have a team with diverse skills and a broad range of ideas. I have worked in smaller groups where creativity can become stale if the team members are not continually educating themselves and bringing fresh ideas for consideration. For these reasons, believe that a well-educated and diverse creative group is the foundation to an effective marketing campaign."
Written by Rachelle Enns
Experienced Example
"In my years of experience, I have seen many marketing campaigns go awry because there are no clear goals set from the beginning. The client, or company, needs to know what it is they want to accomplish. From there, a great marketing team will reverse engineer those goals, to create the basis of their campaign and plan of action."
Written by Rachelle Enns
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