Marketing Interview Questions

198 Marketing Questions and Answers by on February 10th, 2021

Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.

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Question 1 of 198

Marketing is an expansive term. What area of marketing are you most passionate about?

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  1. Marketing Interview Questions


    Marketing is an expansive term. What area of marketing are you most passionate about?

      How to Answer

      The interviewer wants to know, if you had to pick one area of marketing to focus on for the rest of your career, what you would choose. The way you respond will show the interviewer more about your core passions. Your response will also help the interviewer to determine if you are a fit for the future direction and vision of the hiring company. If you are not sure of the organization's course when it comes to their future marketing efforts, you should certainly ask.

      Answer Examples

      Rachelle's Answer

      "There are so many facets to marketing that interest me; however, if I had to choose one particular area of passion, I would say that it is copywriting. I am highly interested in the way words work to create emotive appeal, and drive sales. I appreciate that your company is so highly focused on your copy across all marketing platforms. Your ads are clever and I am eager to grow my copywriting skills alongside your talented team."

      Rachelle's Answer

      "At the moment, I am studying social media marketing and have found a deep passion for it. Understanding social media trends one thing, but these platforms are ever-changing, which is a challenge that I enjoy most. To compliment my interest in social media marketing I have also been studying influencer marketing. It's remarkable the impact a micro-influencer can have and this technique is often very affordable for emerging brands and start-ups."

      Rachelle's Answer

      "I have seen marketing evolve a great deal over the years and will say that my passions have continued to shift and evolve as new techniques and approaches arise in the industry. Right now, my biggest passion has been in performance-based marketing, specifically affiliate marketing. It's fascinating how companies can benefit from affiliate marketing while maintaining a mutually beneficial result with the other party. I have done a deep-dive into this type of performance-based marketing for the past 8 months and I look forward to using this knowledge to benefit your team."

Position Summary

Marketing is an all-encompassing term describing the actions a company or brand takes to promote their products or services. Seth Godin, marketing guru, explains marketing as, 'If you need to persuade someone to take action, you're doing marketing.'

A marketer will create, conceptualize, and execute strategies meant to help a company reach particular goals. These goals might include:

- Increasing sales.
- Growing a social media following.
- Crafting a better brand image.

What is the difference between an In-House Marketer and an Agency Marketer?

In-House Marketers work inside of a company's marketing department. Their work has a broad scope, and the focus is on bringing the company's marketing plan to life across a range of platforms.

Agency Marketers are outsourced by companies looking for specific expertise that reaches outside of their in-house marketing team. For instance, a marketing agency may offer supplementary solutions for influencer marketing solutions when an in-house marketing team takes on a more general focus on outbound and inbound marketing efforts.

What are an In-House Marketer's responsibilities?

  • Listening to the likes, dislikes, and needs of their company's customers.
  • Conceptualizing brand voice, tone, and other aspects of your company's brand kit.
  • Defining your company's greatest needs and creating marketing strategies to meet those needs.
  • Monitoring your company's competition and crafting marketing efforts that compete.
  • Remaining on top of marketing trends, tools, and techniques.
  • Creating marketing efforts that deliver company goals such as increased revenue.
  • Minding ROI (Return on Investment) for every marketing action.
  • Creating written and visual content for social media, email marketing, website copy, and more.
  • Social listening, such as acknowledging customer messages on social media and engaging in meaningful online conversations.
  • Collaborating with any Agency Marketers or outside specialists your company engages.

What are an Agency Marketer's responsibilities?

  • Providing outside marketing expertise to their clients.
  • Helping companies identify and perfect their brand messaging.
  • Implementing marketing strategies according to their clients' needs.
  • Offering fresh ideas, perspectives, and strategies based on their specific expertise.
  • Learning to the likes, dislikes, and desires of their clients' customers.
  • Monitoring their clients' competition and developing competitive marketing efforts.
  • Remaining on top of marketing trends, tools, and strategies.
  • Minding ROI (Return on Investment) for every marketing action taken on behalf of their client.
  • Creating written and visual content for social media, email marketing, website copy, and more.
  • Collaborating with their clients' In-House Marketers and Marketing Managers.

Marketing specializations to explore:

1) Growth Marketing: Takes marketing trends and digs deeper into data, insights, and optimization efforts to achieve a specific growth-focused goal.

2) Influencer Marketing: Focused on endorsements of products or services by people seen as experts or influential in their field.

3) Content Marketing: Specially zoned in on marketing efforts that require the creation and publishing of written or visual content. Video Marketing is a fast-growing subset of Content Marketing.

4) Marketing Research: Highly analytical specialty focused on research, data gathering, and data analysis. Marketing strategies are tweaked, and challenges are overcome based on marketing research findings.

How do I become a marketer?

- A marketing professional should understand a broad range of topics like social media, Google analytics, SEO (Search Engine Optimization, keyword research, conversion optimization, A/B testing, and more.

- Many successful marketers are self-taught. There are plenty of online courses that aspiring marketers can take to build their skills and knowledge.

- If the hiring company requires formal post-secondary education, most organizations will look for a diploma or degree in Marketing, Digital Media, or even Computer Science. As a Marketing Director or VP of Marketing, you may need to hold higher education, such as an MBA.

Interview Process

When being assessed for a marketing position, you can expect a thorough and detailed interview process. After you apply, the interview process may include:

- A brief pre-screen phone call.
- An in-depth first interview.
- An in-depth second interview.
- Subsequent interviews. A marketing position may require your participation in multiple job interviews and even a presentation of your work in the form of a portfolio or on-site skills testing.

Once you reach the final interview stage, the hiring company will contact your employment references. They may also conduct pre-employment background checks and other steps such as education verification. The last stage of the process is the job offer and negotiation stage.

An aspiring marketing professional should expect to answer technical interview questions highlighting their depth of experience in various platforms and industry tools.

They should also be prepared to demonstrate an exceptional understanding of current marketing trends, with examples of past work in each area.

The interviewer will also look for a marketer's ability to understand and translate KPIs such as Return on Ad Spend (ROAS), Cost-Per-Click (CPC), Click-Through-Rates (CTR), Conversion Rate Optimization (CRO), and more.

What should I wear for my interview?

The right attire will depend entirely on the nature of the hiring company. If your interview is with a start-up marketing agency, you will likely encounter a more relaxed dress code. However, if you applied to an in-house marketing role with a major organization, dress code expectations might be more formal.

If you are not sure what to wear to your marketing interview, check out the hiring company's website or LinkedIn profiles of current employees for visual clues.

What is the career path of a marketing professional?

The world of marketing offers an incredible range of opportunities. Typically, a marketer will follow a staged career path based on education, knowledge, and years of experience.

Entry-level roles such as:

- Marketing Coordinator
- Social Media Coordinator
- Marketing Project Coordinator
- Marketing Specialist

Mid-level roles such as:

- Marketing Manager
- Social Media Manager
- Brand Manager
- Community Manager

High-level roles such as:

- Director of Marketing
- Director of Media
- Inbound Marketing Director
- Social Media Marketing Director

Executive-level roles such as:

- VP of Marketing
- VP of Public Relations
- VP of Brand Development
- Chief Marketing Officer (CMO)

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