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Marketing Research Manager Interview
Questions

15 Questions and Answers by Rachelle Enns

Published January 24th, 2017 | Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.
Question 1 of 15
As a Marketing Research Manager, do you have experience working with internal or external clients, or both? If both, what do you enjoy the most - working as part of an in-house team with internal clients or as a service provider with external clients?
***Note: We do not have professional answers for this career***
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Top 15 Marketing Research Manager Interview Questions with Full Content
1.
As a Marketing Research Manager, do you have experience working with internal or external clients, or both? If both, what do you enjoy the most - working as part of an in-house team with internal clients or as a service provider with external clients?
2.
Usually for cost reasons, clients want to be able to collect as much data as possible in a given survey. Describe a time when you had to convince your client that "less is more". What reasons did you give for limiting the length of the survey?
3.
Marketing Research results should not be isolated but be analyzed in context of the business overall. Think of a project where survey results were married with data from other sources. Explain how bringing all the data together completed the "picture".
4.
Whether for sampling, survey programming, or data preparation, selection of vendors could play a large part in the success of a survey project. What kind of skills or attributes do you look for when selecting a vendor for any or all of these tasks?
5.
Technical experience is helpful in the Marketing Research field - particularly knowledge of databases. How would you describe your technical experience? Talk about specific experience working with databases and analytical tools/software packages.
6.
Think of a survey research project that, in your opinion, that had the most unexpected results. Describe what you thought the survey results would show versus what it actually did. Tell me why you think these unexpected results might have occurred.
7.
New product development, brand tracking, customer satisfaction - these are just a few types of surveys that Marketing Research Managers may conduct. What type is your favorite and why?
8.
Do you have experience with focus groups? If so, describe your role in these focus groups. Do you have experience as a focus group moderator?
9.
Do you have experience with statistical software packages? If so, which one(s) and of these, which do you feel most confident using?
10.
Explain to me what types of statistical analyses, if any, you have conducted on any survey data.
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