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Marketing Research Manager Interview

15 Questions and Answers by Professional Interviewers

Question 1 of 15
As a Marketing Research Manager, do you have experience working with internal or external clients, or both? If both, what do you enjoy the most - working as part of an in-house team with internal clients or as a service provider with external clients?
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Question 2 of 15
Usually for cost reasons, clients want to be able to collect as much data as possible in a given survey. Describe a time when you had to convince your client that "less is more". What reasons did you give for limiting the length of the survey?
Question 3 of 15
Marketing Research results should not be isolated but be analyzed in context of the business overall. Think of a project where survey results were married with data from other sources. Explain how bringing all the data together completed the "picture".
Question 4 of 15
Whether for sampling, survey programming, or data preparation, selection of vendors could play a large part in the success of a survey project. What kind of skills or attributes do you look for when selecting a vendor for any or all of these tasks?
Question 5 of 15
Technical experience is helpful in the Marketing Research field - particularly knowledge of databases. How would you describe your technical experience? Talk about specific experience working with databases and analytical tools/software packages.
Question 6 of 15
Think of a survey research project that, in your opinion, that had the most unexpected results. Describe what you thought the survey results would show versus what it actually did. Tell me why you think these unexpected results might have occurred.
Question 7 of 15
New product development, brand tracking, customer satisfaction - these are just a few types of surveys that Marketing Research Managers may conduct. What type is your favorite and why?
Question 8 of 15
Do you have experience with focus groups? If so, describe your role in these focus groups. Do you have experience as a focus group moderator?
Question 9 of 15
Do you have experience with statistical software packages? If so, which one(s) and of these, which do you feel most confident using?
Question 10 of 15
Explain to me what types of statistical analyses, if any, you have conducted on any survey data.
Question 11 of 15
Describe a time when your recommendations, based on marketing survey results, were used to develop a marketing campaign or strategy, which then resulted in a positive business outcome.
Question 12 of 15
Experience in the industry in which a company competes is a valuable asset for Marketing Research Managers. How do you think your past experience in other industries will help you as a Marketing Research Manager in this industry?
Question 13 of 15
Online surveys are a popular method of collecting data, but some opt to conduct phone surveys or a combination of the two. Describe your experience with conducting phone versus online surveys. In what situation would you select one over the other?
Question 14 of 15
As a Marketing Research Manager, it is important to remember the value of past learnings and avoid "reinventing the wheel". Tell me about a past learning you found valuable for future research projects. It can either be a process or business learning.
Question 15 of 15
Describe a Marketing Research project you managed that had both qualitative and quantitative components and explain your role in managing these two sides. Specifically talk about how one component complemented the other, helping create a clearer analysis.

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