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A Marketing Manager will oversee a marketing department focused typically on one segment such as tv advertisement or online digital advertisement. They will have a team of marketers who will work with advertising agency's to create ads that help promote their company's products or services. It is the marketing manager's final decision on what type of ad they want to feature and which ads get displayed. Marketing managers will communicate with product managers and the director of marketing. Their job is to make sure their advertisements align with the vision of the company.
Preparing for a marketing manager interview begins with outlining your past achievements. You should be able to point to successful ad campaigns you coordinated and even created as a marketer. Write down all the campaigns you worked on, what you learned from each campaign, and what you could have done differently to improve the results. When the interviewer asks you about your past achievements and disappointments as a marketer, you will be prepared to name a few on the spot.
Interview questions to expect at your marketing manager interview: Tell me about a campaign you worked on that did not go as planned? What was your most successful marketing campaign? What made it successful? When has poor communication between your team and another department ruined a marketing campaign? How important is communication between your team and other units in the company? When have you worked on a marketing campaign that went over budget? What mistakes were made? What factors do you consider when creating a new marketing campaign? For more marketing interview questions, keep browsing Mockquestions.com.