30 Marketing Communications Manager Interview Questions & Answers
Below is a list of our Marketing Communications Manager interview questions. Click on any interview question to view our answer advice and answer examples. You may view 5 answer examples before our paywall loads. Afterwards, you'll be asked to upgrade to view the rest of our answers.
Table of Contents
- 1. Accomplishment Questions
- 2. Behavioral Questions
- 3. Competency Questions
- 4. Creative Thinking Questions
- 5. Critical Thinking Questions
- 6. Diligence Questions
- 7. Direct Questions
- 8. Education Questions
- 9. Experience Questions
- 10. Leadership Questions
- 11. Salary Questions
- 12. Scenario Based Questions
- 13. Teamwork Questions
- 14. Tough Questions
Accomplishment
1. Describe your most creative marketing communication piece. Talk about how you put the project into motion.
How to Answer
The interviewer would like to know that you have a unique and creative approach to your marketing pieces. If possible, bring a portfolio of your work with you to the interview. Come prepared to discuss a piece of marketing that makes you proud.
Written by Rachelle Enns on February 12th, 2021
Answer Example
"One highly creative piece of marketing that my team and I put out this year was a series of commercials that were actually professionally recorded songs. We hired a small team of freelance musicians and songwriters to put the pieces together and then professionally edited them. About 20 seconds into the catchy tunes, the listener would realize they were listening to a commercial but a commercial they enjoyed hearing! The feedback was exceptional. I brought a couple of files for you to listen to if you're interested."
Written by Rachelle Enns on February 12th, 2021
Experienced
"I have been researching a lot about interactive and reveal marketing because I find consumer behavior and psychological response to be a fascinating topic. A couple of months ago we launched a social media campaign that incorporated interactive scratch cards on social media. People following our page could scroll their mouse or finger across the image, and it would reveal a special, limited time discount code. This particular marketing plan increased our conversion rate by 87%."
Written by Rachelle Enns on February 12th, 2021
Anonymous Interview Answers with Professional Feedback
Anonymous Answer
I started by doing some research on the best way to market a new spa. I know that video is one of the best ways to reach potential customers online. So, I set to work creating a video that would introduce the restaurant and its menu.
I filmed footage of the spa interior and exterior, as well as footage of the preparation. I filmed footage of people using the spa's services and then edited it together with music and text overlays.
I also interviewed the owner and some of the estheticians . Then, I put it all together into a short but informative video.
I uploaded the video to IG andthe video had reached thosands of people and generated plenty of interest in the spa. The spa was booked up for 2 months in just a few days.
Filming took longer than expected because of the weather but it was definitely worth all the hard work!"
Krista's Feedback
Behavioral
2. Tell me about a career related goal that you set and did not reach. How did you react?
How to Answer
Tell the interviewer about a goal you set for yourself, but failed to meet. Show the interviewer that you are ambitious and, rather than giving up, you are going to try to achieve that goal again. Everyone has goals they have failed to reach so do not be embarrassed about that aspect. The interviewer is more interested in knowing that you are persistent and tenacious; sought after characteristics of a Marketing Communications Manager.
Written by Rachelle Enns on February 12th, 2021
Entry Level
"One goal I had in mind was to attend two workshops per year, focused on leadership. Work volumes in my current agency increased exponentially, which was excellent. However, my goal fell by the wayside. I plan to get back on track with this goal by taking weekend courses and workshops."
Written by Rachelle Enns on February 12th, 2021
Answer Example
"Last year I set a goal to receive a promotion to marketing manager in my current organization. I did not get the promotion; rather, they transferred an existing manager from an alternate location. It was a disappointment, but I understood their side. It's often easier to transfer than to retrain a new person. With that said, the failure pushed me to gain some additional certificates in marketing, and prompted me to apply for your position, feeling highly qualified and confident."
Written by Rachelle Enns on February 12th, 2021
Behavioral
3. What is the riskiest career decision you have ever made?
How to Answer
The interviewer wants to know how you handle making risky decisions. As a successful marketing professional, you know how to calculate risk in your industry and career. Tell the interviewer about a career-related risk you have taken and what the outcome was. Start with an overview of the decision you needed to make, and explain why it was risky. Describe who the situation affected, as well as the possible outcomes. Complete your answer by sharing how the decision paid off or mentioning any recognition you received for your success.
Written by Rachelle Enns on February 12th, 2021
Answer Example
"One of the riskiest decisions I made was to leave corporate America and join a startup with an innovative idea. The company sought to provide a communication service that would pioneer a new space in the marketing industry. We worked harder and smarter to launch and create a new space in this marketplace. We failed a lot along the way, but we learned to fail fast, and it made us all better professionals."
Written by Rachelle Enns on February 12th, 2021
Experienced
"The riskiest decision I ever made was to leave the recruitment industry to move into marketing, as a communications consultant. The risk meant that if I were unsuccessful, I would be looking for a new job in a plodding economy. The pay off would be that I would finally be in a sector in which I was truly interested. I made a great career for myself for the next eight years, which has brought me here today - with an exceptional opportunity in front of me."
Written by Rachelle Enns on February 12th, 2021
Anonymous Interview Answers with Professional Feedback
Anonymous Answer
Snapchat is a great platform for businesses because it allows you to reach a younger audience. And since younger people are increasingly spending more time online, this is a valuable demographic that you don't want to ignore. Snapchat launched in 2011 and as of 2022, it is still one of the top 15 most-used social media platforms in the world. If you're looking for a way to reach a new audience, Snapchat is definitely worth considering."
Krista's Feedback
Competency
4. What tools do you rely on the most to ensure highly targeted projects?
How to Answer
There are a plethora of tools available to you as a Marketing Communications Manager. The hiring authority would like to know which ones you use the most, and which you are best versed in. The company may have a few preferred tools listed on their job description so be sure to refer to those as well.
Written by Rachelle Enns on February 12th, 2021
Answer Example
"There are three tools that I rely on the most. One is Wrike, an online project management tool that allows me to communicate with my team quickly and easily. Wrike has cut down our back-and-forth emails by over 75%. The other tools I use on a near-daily basis, which are noted in your job posting, include CoSchedule for social media posting and GSuite. I love to keep everything in the cloud for easy access and team sharing."
Written by Rachelle Enns on February 12th, 2021
Experienced
"I use a variety of tools in my Marketing Communication Manager role; however, there are a few that especially stand out. I was happy to see these mentioned in your job posting! My favorites include Slack, Plann, and DocuSign."
Written by Rachelle Enns on February 12th, 2021
Anonymous Interview Answers with Professional Feedback
Anonymous Answer
ClickUp is a cloud-based collaboration and project management application.
This application assists me in streamlining projects and workflows.
The time management features enable me to effectively create schedules, organize calendars, and track time.
And, the collaboration and reporting features are excellent,
it allows me to communicate directly and in context,
generate ready-to-use reports
and securely share information.
Notion. I use it to take notes and organize information.
I make a to-do list.
I schedule my days.
Prioritize my highly targeted tasks for today.
My operations are more efficient and less confusing when I use these tools. Overall, using ClickUp and Notion streamlines my projects."
Krista's Feedback
Competency
5. What skills did you learn in your most recent position that will help you in this new role?
How to Answer
Before answering this question, you need to know which critical skills are a 'must-have' in this Marketing Communications Manager role. Review the job description, compare it to your most recent job, and give examples that demonstrate your competency in these areas.
For instance, if the interviewing company is looking for someone with experience in a particular technology, talk about how you learned the details of this technology in your past job. If the company is looking for someone with excellent client-facing skills, give an example of how you learned to meet clients' needs in your last role by listening and positively communicating with them.
Written by Rachelle Enns on February 12th, 2021
Entry Level
"In my current role, I grew my pitching and presentation skills an immense amount. I was pretty good at pitch work previously, but the amount of training I have gained in seeing the need and identifying the pain points of my clients has been incredible. I look forward to taking this knowledge and applying it to this communications role with your company."
Written by Rachelle Enns on February 12th, 2021
Answer Example
"I've been in both inbound and outbound marketing, in my current role, I plan the entire communication strategy, in collaboration with the owner of the business. Because it's such a small business, and because of my hand in the entire marketing strategy, I feel as though I am equipped to jump in just about any role in the company."
Written by Rachelle Enns on February 12th, 2021
Anonymous Interview Answers with Professional Feedback
Anonymous Answer
One of the most important skills is how to create and execute effective marketing campaigns. This skill will come in handy as a communications marketing specialist. I will need to develop and implement campaigns that will reach the students and promote the career center services & events.
Another skill that has been useful is event planning and promotion. I have been able to use my organizational skills and attention to detail to help manage website content, write and post promotional material, and coordinate events.
Finally, I have also learned how to supervise and collaborate with others to ensure that tasks are completed on time and within budget. This has been an essential skill in managing the team and ensuring that our goals are met.
Overall, the skills I learned as a marketer have been invaluable in helping me transition into this new role."
Krista's Feedback
Competency
6. If you were hired as our new Marketing Communications Manager today, what would you accomplish first?
How to Answer
The interviewer would like to know that you would be ready to make an impact on their organization, immediately after being hired. It's important to come to an interview with a 30-90 day strategic plan on how you would impact the business, should you be the successful candidate. Tell the interviewer what your impact goal is, should you be the successful candidate.
Written by Rachelle Enns on February 12th, 2021
Answer Example
"I created a strategic plan for you to take a look at, using one of your biggest clients as an example. This outline shows how I can make an impact as your Marketing Communications Manager in the next 30, 60, and 90 days. First and foremost, my focus would be on getting to know your highest-spending clients by booking face to face meetings with them. It would be a discovery meeting where I would set out to see where we could serve them better, and increase their marketing spend in areas they were lacking."
Written by Rachelle Enns on February 12th, 2021
Experienced
"If hired today, I would start with analyzing all quantifiable data from the last month, quarter, and year to identify any bottlenecks or shortfalls in productivity. I would make corrections from there. Perhaps this will be in the form of creating better processes, implementing new applications for productivity, or simplifying the project management process. This work will, of course, coincide with your biggest pain-points at the moment."
Written by Rachelle Enns on February 12th, 2021
Anonymous Interview Answers with Professional Feedback
Anonymous Answer
Krista's Feedback
Competency
7. As a Marketing Communications Manager, when do your analytical skills most often come into play?
How to Answer
Analytical skills is a pretty broad topic; however, most interviewers like to hear about your abilities when it comes to analysis of communication, project budgeting, data and diagnostics, important team metrics, or research and reporting. Discuss with the interviewer the types of analytical skills you put to use regularly.
Written by Rachelle Enns on February 12th, 2021
Answer Example
"My analytical skills are put to work most often when it comes to analyzing the performance of my team, and the performance of a project upon wrap up. When we complete a project I will comb through all of the data, results, other reports to see what went very well, and where we could have improved. It's important to me that I review these factors in detail so that we can improve where needed, on the next project."
Written by Rachelle Enns on February 12th, 2021
Experienced
"I would say that, as a Marketing Communications Manager, my analytical skills come into play most often when we are beginning a new project. I use important data to decide which team players should work on certain aspects of the project. I analyze what our clients need to see, and in what timeline. Also, I break down audience analytics and organize our research needs. My current role is very creative; however, it's also very analytical."
Written by Rachelle Enns on February 12th, 2021
Creative Thinking
8. Would you consider yourself a creative person?
How to Answer
Talk to the interviewer about any interest you have in creative activities and how you have implemented your creative desires in the workplace. Even if you do not consider yourself to be a 'creative person,' there is a significant chance that you have made creatively-driven decisions in your marketing and communications career.
Written by Rachelle Enns on February 12th, 2021
Answer Example
"I am creative in the sense that I am great at seeing all sides of a company's communication and marketing needs. I can use creativity to close a deal with a new client, and I am a solid writer. With that said, give me a paintbrush, and I will have no idea what to do. I suppose creativity comes in all forms!"
Written by Rachelle Enns on February 12th, 2021
Experienced
"That's an interesting question for me because I have never considered myself creative in the traditional sense of being artistic. I am, however, a very creative individual when it comes to new ways to motivate my team and discover my client's deepest needs."
Written by Rachelle Enns on February 12th, 2021
Anonymous Interview Answers with Professional Feedback
Anonymous Answer
I enjoy photography and writing. I think that being creative has helped me in my career as well. It allows me to come up with new ideas and think outside the box. Being creative is also just a lot of fun, and it helps me to express myself in ways that I wouldn’t be able to do otherwise."
Krista's Feedback
Critical Thinking
9. When conducting market research surveys, what type of data do you believe is most important to collect?
How to Answer
There are a plethora of opinions out there regarding what a market research survey should include, how long a survey should be, and how to ask customers to participate. Share with the interviewer what you feel makes up a useful market research survey.
Written by Rachelle Enns on February 12th, 2021
Entry Level
"I believe that the most important information to collect in a market research survey includes questions on their demographic, their buying patterns, and what they look for in the features or benefits of a particular product or service."
Written by Rachelle Enns on February 12th, 2021
Answer Example
"I like to keep surveys short and sweet, and offer an incentive for completing the survey. Demographic questions are a must, such as age, location, and profession for instance. Then, I will include buying pattern questions such as how long they take to make a buying decision, and how often they shop online. Next, I ask a question or two on what motivates them to make a purchase."
Written by Rachelle Enns on February 12th, 2021
Critical Thinking
10. Communicating the right message, at the right time, is critical. What factors do you consider when deciding the timing of your marketing communications?
How to Answer
As Stefan Emunds said, 'Time is an illusion, timing is an art.' The interviewer would like to know which factors you consider when deciding on timing. Discuss how you schedule communication releases.
Written by Rachelle Enns on February 12th, 2021
Answer Example
"There are big picture trends in business and consumer marketing that I always keep top of mind. These include the fact that most companies make significant decisions on Monday's. Social media launches should be kept for weekdays when people are more active on social. These are just some of the factors that I consider when planning the timing of my marketing efforts."
Written by Rachelle Enns on February 12th, 2021
Experienced
"To understand the best timing, I go back to my customer persona and the research efforts I put in on their buyers' journey. Most of the time, this data gives me everything that I need to know about the right timing. As a rule of thumb, most of my social media communication efforts release on weekdays, with an added push on Thursdays as people are making buying decisions before Friday payday."
Written by Rachelle Enns on February 12th, 2021
Anonymous Interview Answers with Professional Feedback
Anonymous Answer
First, I think about the target audience and their needs. What kind of information do they need, and when do they need it? If you're targeting busy students, for example, you'll need to ensure that your communications are released during times when they're likely to be able to read or watch them.
Next, I take into account any competition you might have. If there's another company releasing similar communications at the same time, you'll need to make sure that yours stands out.
Finally, I think about my own resources and capabilities. Can I release your communications on a regular basis, or do I only have the capacity to do so sporadically?
By taking all of these factors into account, I can ensure that your marketing communications are released at just the right time."
Krista's Feedback
Diligence
11. What steps do you take to ensure all marketing communications are consistent across all channels?
How to Answer
Building an integrated marketing communications strategy means ensuring that your content writing, advertising, promotions, and social media accounts all tell a cohesive message. The interviewer would like to know what steps you take to ensure that all marketing communication tell the same message. Discuss your process briefly, assuring the hiring authority that you understand the importance of consistency across all channels.
Written by Rachelle Enns on February 12th, 2021
Answer Example
"A strong marketing communications campaign must tell the same message everywhere, from traditional advertising to social media channels. I am careful to ensure a cohesive message by first identifying the message that I want to tell. Next, I will map out a rough marketing plan. Then, I make sure to understand the customer persona and the buyers' journey fully. Only then, do I craft a marketing plan."
Written by Rachelle Enns on February 12th, 2021
Experienced
"A smart and impactful marketing communication plan begins with laying the correct groundwork. I begin by researching past customers and discovering the basis of their needs. Then, I identify and focus on which parts of the product or service will best inspire new customers. After this, I will begin to craft a message that speaks to these points. Every platform or channel has its unique way of telling a story; however, the message needs to be consistent. It's important that I ask other team members to look at the messaging before any work goes out, ensuring consistency and accuracy of the message."
Written by Rachelle Enns on February 12th, 2021
Anonymous Interview Answers with Professional Feedback
Anonymous Answer
Krista's Feedback
Diligence
12. How would your co-workers describe your attention to detail?
How to Answer
The interviewer would like to know more about your attention to detail. It is always best to support your reply with a real-life example. Talk to the interviewer about your level of attentiveness when it comes to the smaller details.
Written by Rachelle Enns on February 12th, 2021
Answer Example
"As a marketing professional and an overall creative person, I tend to move quickly but can take count of my work and notice mistakes just as quickly. My coworkers seem to enjoy my work style so I would say they'd have nice things to say about me and my attention to detail. I can very easily point out spelling discrepancies in communication and will notice the small things. I think big-picture as well but have always had a knack for details."
Written by Rachelle Enns on February 12th, 2021
Experienced
"I have a well-honed ability to point out discrepancies in my work and the work of my team. Being in a Marketing Communications Manager's role for seven years has helped me streamline many processes and avoid a lot of errors. I plan to bring this same discretion with me to your organization."
Written by Rachelle Enns on February 12th, 2021
Anonymous Interview Answers with Professional Feedback
Anonymous Answer
Krista's Feedback
Diligence
13. What is your favorite tool or resource for monitoring the competitive landscape?
How to Answer
In marketing, there are endless tools and sources that you can use today to monitor your industry's competitive landscape. The hiring authority would like to know which tools you cannot live without! This question offers an excellent opportunity to begin a conversation with the hiring authority by asking them if they have any favorites in return.
Written by Rachelle Enns on February 12th, 2021
Entry Level
"We all know that content is king and that to be successful, we must put out a ton of content daily. BuzzSumo allows me to see what audiences are engaging with the most regarding blogs, online media, and social. This tool also reveals to me which publishing strategies are working best for my competitors. I would love to hear more about your favorite tools and how they are used here at Company ABC."
Written by Rachelle Enns on February 12th, 2021
Answer Example
"Hands down, my favorite tool to use is iSpionage. This resource allows me to see where competitors are spending their PPC dollars. With this tool, I also have access to their Keyword Effectiveness Index (KEI) and Ad Effectiveness Index (AEI). I'm not particularly eager to mimic competitor strategies; instead, this information allows me to leverage their errors and optimize my advertising efforts. Have you used this tool in the past?"
Written by Rachelle Enns on February 12th, 2021
Diligence
14. Keeping up with technology and best practices is vital to a company's marketing communication strategy. How have you been proactive in broadening your skills and remaining in-the-know?
How to Answer
The hiring authority wants to see that you have an interest in keeping up with marketing strategies in-the-now. Marketing and communications is an industry that rapidly changes, and the interviewer needs to know they are hiring someone genuinely interested in professional growth. Discuss the resources you turn to for broadening your marketing skill set.
Written by Rachelle Enns on February 12th, 2021
Entry Level
"I listen to a lot of marketing podcasts, and subscribe to the HubSpot Academy, allowing me to have a thumb on the pulse of marketing today. These excellent resources give me the heads up on changes in the marketing and communications industry, allowing me to pivot and change as needed."
Written by Rachelle Enns on February 12th, 2021
Answer Example
"This year, online courses through Udemy have been an excellent resource for my learning. I have participated in numerous courses including how to create sales funnels, digital marketing tricks from enterprise marketers, and more. It's important to me that I maintain current knowledge, and remain ahead of the curve in my marketing communications career."
Written by Rachelle Enns on February 12th, 2021
Anonymous Interview Answers with Professional Feedback
Anonymous Answer
On social media, I also interact with thought leaders. This is a great way to hear different perspectives on industry issues and learn about new marketing approaches. I follow a variety of marketers and businesses on Twitter, LinkedIn, and Instagram. I'm able to stay up to date on industry news and trends by maintaining contact with these influencers."
Krista's Feedback
Direct
15. As a manager, what is your greatest weakness?
How to Answer
Everyone has their weaknesses -- and that is okay! Talk to the hiring manager about what you feel you could work on the most and what you are doing about it. Avoid discussing a weakness that could be detrimental to you securing the position.
Written by Rachelle Enns on February 12th, 2021
Entry Level
"I am new to my management title, and I feel that my greatest weakness is in terminating employees at the first sign that they will not work out. I try to give people the benefit of the doubt and have been guilty of nurturing people when they are overdue for termination. I have worked on this and am becoming much better at 'ripping off the band-aid,' so to speak. I am confident that these skills will continue to improve as I grow in my management career."
Written by Rachelle Enns on February 12th, 2021
Answer Example
"My professional weakness are around the topic of delegating to team members. I know what needs doing and how I would like to see it done, so it's often easier to do it myself. However, it can inhibit my ability to grow and my teams' ability to grow. To change this habit, I have spent more time training employees who are not fulfilling their requirements or meeting standards. Rather than re-doing their work over, I will coach them on what I want to see and then let them try again. I have noticed a decrease in my overtime hours since making these changes and will continue to provide more employee empowerment and training opportunities."
Written by Rachelle Enns on February 12th, 2021
Anonymous Interview Answers with Professional Feedback
Anonymous Answer
Krista's Feedback
Education
16. Can you talk to me about your GPA during undergraduate/graduate school?
How to Answer
The interviewer would like further details on your more significant successes as a post-secondary student. Are you satisfied with your GPA, or would you change it if you could? Talk to the interviewer about your post-secondary experience. You can keep your answer brief and to the point.
If you were satisfied with your post-secondary experience you could reply with something along the lines of, 'I graduated top of my class and am very proud of my university accomplishments. The experience taught me to study hard and set goals for myself.'
If you were not satisfied with your post-secondary experience: "I feel that my GPA could have been higher; however, I was working full time while attending classes. All in all, I did learn a lot about discipline and commitment."
Written by Rachelle Enns on February 12th, 2021
Answer Example
"I feel that my GPA could have been higher; however, I was working full time while attending classes. All in all, I did learn a lot about discipline and commitment."
Written by Rachelle Enns on February 12th, 2021
Experienced
"The successes of my post-secondary education set the stage for my success in my career. My GPA could have been better; I graduated with a 3.4; however, the discipline that I learned and the creative skills that I gained are still incredibly valuable, today."
Written by Rachelle Enns on February 12th, 2021
Experience
17. Describe your experience using social media as part of a communications strategy. Which social media channels have you used and which have you found to be the most effective?
How to Answer
A talented Marketing Communications Manager should have experience and understanding of all major social media channels. The interviewer wants to see that you have experience drawing social media into your communications strategy, leveraging its popularity to drive your campaigns. Discuss the social media channels you have used, and talk about the ones that have worked best for you in the past.
Written by Rachelle Enns on February 12th, 2021
Answer Example
"I am most experienced working with the usual suspects; Instagram, Facebook, and Twitter. Although very effective, I have found much success with other channels such as Pinterest and TikTok. These content-driven social sites have boosted our agency's campaign exposure and increased the number of click-throughs onto many of our campaign landing pages."
Written by Rachelle Enns on February 12th, 2021
Experienced
"My social media knowledge is strong, and I have expertise in LinkedIn, Pinterest, Instagram, Twitter, Facebook, and more. Of all the channels, I find Instagram to be the most effective for the audience my current employer is targeting. I have worked hard to crack the code on IGTV as well as InstaStories, which have been quite lucrative for business."
Written by Rachelle Enns on February 12th, 2021
Experience
18. Tell me about your experiences giving presentations in front of large groups.
How to Answer
Public speaking can be intimidating! In fact, the fear of public speaking is the #1 human phobia. It comes ahead of the fear of death and the fear of spiders! It is okay to find public speaking a bit intimidating but assure the interviewer that you can communicate well in front of large groups. Perhaps you have taken coursework or training in public speaking. Maybe you have so much experience that public speaking is second nature for you. Assure the interviewer that you are capable of giving presentations. If you have given presentations, you can also mention the topic, the setting, and to how many people you presented.
Written by Rachelle Enns on February 12th, 2021
Answer Example
"As a marketing professional, I present to clients large and small every week. The groups to which I present range from 5-20 depending on the client. The people attending my presentations, or pitch meetings, range from company owners to administrators. I am confident when public speaking and am known to deliver very compelling pitch decks."
Written by Rachelle Enns on February 12th, 2021
Experienced
"Presenting to large groups is a big part of successfully rolling out important communications projects. I have experience preparing the deck to be presented to ensure it is simple and thorough. I utilize different communication techniques to make a presentation fun, interesting, and engaging."
Written by Rachelle Enns on February 12th, 2021
Anonymous Interview Answers with Professional Feedback
Anonymous Answer
1. First and foremost, practice, practice, practice. The more you go through your presentation, the more comfortable you'll be with the material. And, when you're comfortable with the material, it'll show in your delivery.
2. Secondly, make sure to engage with your audience. Ask them questions, get them involved in the presentation, and get their feedback throughout. It's important to remember that a presentation is a two-way street - you're not just talking at them, you're talking with them.
3. Finally, don't be afraid to loosen up a bit and have some fun with it. Presentations can be stressful, but if you show your personality and let your passion for the subject shine through, it'll go a long way in making the experience more enjoyable for both you and your audience."
Krista's Feedback
Experience
19. Discuss any experience you have dealing with the media as a Marketing Communications Manager.
How to Answer
Dealing with the media can be an enjoyable part of your job in marketing; and, it can also be highly challengingl. Your media experience will depend on the industry in which you work. Briefly discuss the exposure you have working alongside the media, giving interviews, offering comments, or attempting to get a spot in a particular story.
Written by Rachelle Enns on February 12th, 2021
Entry Level
"The agency I work for has a public relations department which handles all media interactions and inquiries. With that said, this is a task I am comfortable with, should you need me to collaborate with any media outlets."
Written by Rachelle Enns on February 12th, 2021
Answer Example
"Coming from a smaller city, I have built great relationships with most of the media outlets, including local television and radio stations. Often, I comment on particular stories surrounding marketing, branding, communications, and online business. I am happy to contribute to the media outlets in hopes of maintaining a relationship of trust and balance."
Written by Rachelle Enns on February 12th, 2021
Experience
20. Do you have experience with public relations? If so, describe some communications projects you have worked on with a public relations objective.
How to Answer
The lines between Marketing and Public Relations can sometimes be blurred, and as a Marketing Communications Manager, you may be asked to perform tasks that lean more onto the PR side.
Someone who works in public relations will help a business or person build a positive relationship in the public eye by organizing their branding efforts. As a Marketer, you likely take on tasks like this as well. Discuss with the interviewer any experience you have working on a PR objective.
Written by Rachelle Enns on February 12th, 2021
Answer Example
"I have worked on many branding projects geared to improving the reputation of a company after a media scandal, and also individual products after unsuccessful launches. I have worked with the PR department many times, in my current company, as well as engaged with external PR agencies. I believe that PR and Marketing often collide and it's important for me to understand many public relations approaches and techniques."
Written by Rachelle Enns on February 12th, 2021
Experienced
"I come from the school of thought that public relations and marketing are often of the same goal; this is to exude a positive image of a product, person, or company. I have collaborated with PR professionals on controversial political campaigns as well as business launches gone awry. To be able to blend PR and Marketing is an especially important skill in marketing, today."
Written by Rachelle Enns on February 12th, 2021
Leadership
21. As a Marketing Communications Manager, how have you built successful teams in the past?
How to Answer
You, as a manager, can only be as successful and strong as your team members. Talk to the interviewer about your ability to build exceptional teams in the past. Share your formula for success, whether that includes an air-tight talent attraction strategy or ways that you continually invest in your team members.
Written by Rachelle Enns on February 12th, 2021
Answer Example
"I am very aware of my team members' unspoken feelings. As a creative type, I believe this makes me more intuitive when it comes to the unsaid. I have guided successful and motivated teams because I treat everyone with genuine care. My team members know that they matter to me."
Written by Rachelle Enns on February 12th, 2021
Experienced
"I build a successful team one key member at a time. I hire, train and equip team members to learn all aspects of their roles and our department. Cross training is an effective method of doing this because it provides everyone visibility with the larger picture of the organization and how they impact the bottom line."
Written by Rachelle Enns on February 12th, 2021
Leadership
22. As a manager, how do you evaluate success among your team members?
How to Answer
When you are leading a team, it is vital to be aware of the level of success that each team member is experiencing. One under-performing team player can drag down the entire group. Talk to the interviewer about how you can stay aware of each team members' success.
Written by Rachelle Enns on February 12th, 2021
Answer Example
"I have a very in-depth and successful system for evaluating success among my team members. I check in twice per week with each member of my team. On Mondays - to set our goals together. Then, on Fridays, to discuss any successes and challenges. I have them self-evaluate, and then we create a plan for success for the upcoming week. I evaluate their success based on their follow through and willingness to work hard to reach their goals."
Written by Rachelle Enns on February 12th, 2021
Experienced
"I evaluate the success of my team members through client feedback, projects completed by the deadline, and staff retention. These factors tell me if the agency is performing like a well-oiled machine or if particular tweaks need to happen."
Written by Rachelle Enns on February 12th, 2021
Leadership
23. Tell me about your leadership qualities.
How to Answer
Before hiring you into a management role, the interviewer would like to know what you consider to be strong leadership qualities. When describing leadership qualities, try to avoid general terms and give some unique ideas.
A great leader is someone who people naturally want to follow. They have exceptional interpersonal skills and the ability to build relationships with nearly any personality type. A respected leader will take ownership of their mistakes and will always lead their team by example. True leaders see the importance of motivating others and recognizing even the smallest achievements.
Perhaps you identify with some of these qualities:
- Confident
- Optimistic
- Encouraging
- Accountable
- Engaged
- Passionate
- Integrous
- Loyal
- Charismatic
Written by Rachelle Enns on February 12th, 2021
Answer Example
"I believe I lead effectively by showing others respect regardless of their position or title, creating an open environment in which everyone knows that ideas are welcome, and setting achievable but high expectations for myself and the teams that I work on."
Written by Rachelle Enns on February 12th, 2021
Experienced
"I have taken many workshops and courses to improve my leadership skills over the years. My leadership qualities are best summed as dedicated, attentive, and motivating. I like to recognize my employees' small wins because that motivates them to continue achieving."
Written by Rachelle Enns on February 12th, 2021
Anonymous Interview Answers with Professional Feedback
Anonymous Answer
Krista's Feedback
Salary
24. Do you feel that you are currently paid what you are worth?
How to Answer
The interviewer would like to know if you feel undervalued in your current role. Many employees will look for new work if they think that they are underpaid and underappreciated. Of course, this potential new employer wants to ensure that they will make you a competitive offer that will entice you to join their organization and stay there.
Talk to the interviewer about your current compensation and whether or not you feel it is fair. Be sure to have researched your answer to back you up, versus throwing out a random number and hoping it will stick.
If you think you receive what you are worth you could say, 'I feel that my current employer pays me fairly; however, I would like to see an increase in pay with an increase in responsibilities.'
If you do not feel you are currently paid what you are worth: "I know that I am underpaid compared to my industry colleagues. My company is small, and they do what they can, but this is part of why I am seeking a new position."
Written by Rachelle Enns on February 12th, 2021
Answer Example
"I know that I am underpaid compared to my industry colleagues. My company is small, and they do what they can, but this is part of why I am seeking a new position."
Written by Rachelle Enns on February 12th, 2021
Experienced
"I am currently with a start-up agency, so I am certain that I am not paid my worth in base salary, but I do receive a great number of perks including free lunches, a couple of trips per year, an option to work from home, and a health spending account. The perks are great, but I do know that someone with my skill set is worth more, speaking solely in base pay."
Written by Rachelle Enns on February 12th, 2021
Scenario Based
25. Think about a past project that resulted in a less than desirable outcome. What did you learn from that experience and how will you apply that lesson in the future?
How to Answer
Nobody is perfect, and the interviewer is well aware that you have likely experienced some fails in your career. What is most important is that you show your ability to learn lessons from those perceived failures. Share with the interviewer a time when you did not get your desired outcome. What did you learn from the experience, and what would you change the next time?
Written by Rachelle Enns on February 12th, 2021
Answer Example
"After weeks of working on a new ad campaign for our agency, the launch was a total flop. Our marketing team is a very creative group, but sometimes this means that research does not get the attention it deserves, as everyone wants to jump in and start creating. The campaign would have been more successful had we devoted more time to learning about the consumer we were attempting to attract. What I learned from this experience was that we needed to lay down stronger groundwork, despite our excitement to get up and go. We could have even hired an outside research team or conducted some simple surveys before we began."
Written by Rachelle Enns on February 12th, 2021
Experienced
"Recently, I have been learning more about the buyers' journey and how it affects the results of a campaign. On one particular project this year, I believe our message was great; however, our timing was off. The consumer wasn't ready for our 'ask' in that stage of their buying journey, resulting in a pretty flat response. What I learned is just how important it is to track and analyze customer interaction through all stages of their purchasing journey. I am learning how to better do this through analysis tools such as heat maps and Google Analytics."
Written by Rachelle Enns on February 12th, 2021
Anonymous Interview Answers with Professional Feedback
Anonymous Answer
to be postmarked within a two-week period before the holiday. After the order went out, I got a call from the printer that their printing facility would be out of order for at least one week due to power issues.
This would've set us back so much that we would only be able to send the mailers out after the holiday, which would completely defeat the campaign's purpose.
So, I called a few smaller printers and asked what their maximum capacity was for short turnaround times. In the end, I worked with three different places to fulfill the order.
Even though I got the mailers out on time, it cost us 35% more than our original printer.
I learned that it's important to have a backup plan. I also learned that it's important to think on my feet and adapt to changes. I will remember these lessons and apply them to other projects. I'll be sure to have a backup plan in place so that I'm prepared if something goes wrong. And, I'll be ready to change my plans if necessary in order to achieve the best possible outcome."
Krista's Feedback
Scenario Based
26. As a Marketing Communications Manager, budget management can be a significant challenge. How do you handle a situation where you cannot remain within budget?
How to Answer
The interviewer would like to see that you can be creative and mindful when working around marketing budgets. Whether you are working with an internal or a client budget, you must respect those funds and find the best way to work around those restrictions.
Now, we know that marketing professionals often face completely unrealistic numbers. There is no need to address this type of example in your response. Focus on a time when you were just shy of meeting a budget but made a significant tweak to save the day.
Written by Rachelle Enns on February 12th, 2021
Answer Example
"I worked with a client last year who needed a social media campaign overhaul. Their budget was modest but do-able. I quickly realized, after analyzing the budget breakdown, that the design work allocation was unbalanced. I approached the client about using our internal design personnel rather than the third party contractor he had insisted on in the beginning. He agreed, and I was able to bring his project in around 5% below budget."
Written by Rachelle Enns on February 12th, 2021
Experienced
"I often see clients requesting high-quality video work without the budgetary allowances required for such an undertaking. I want my clients to succeed without overspending, so I will often suggest ways to repurpose content or use one piece of content in an omnichannel approach. Of the eight significant campaigns I have worked on so far this year, all eight have come in under or at the budget."
Written by Rachelle Enns on February 12th, 2021
Teamwork
27. As our new Marketing Communications Manager, how would you earn the trust of your new team?
How to Answer
Workplace relationships are essential to nurture. Talk to the interviewer about how you plan to earn the trust of your new co-workers, should you be offered the position.
Here are some ways that you can build trust with your coworkers:
- Show common courtesy. Say hello, hold the elevator door, bring coffee at times.
- Be respectful in your communication, avoid over cc'ing unnecessarily in emails.
- Avoid being a distraction, and respect the use of their time.
- Respect their personal space and the line between work life and personal life.
- Always ask if they have time before diving into a conversation.
- Connect with them on LinkedIn but avoid more personal social media platforms.
- Treat everyone the same, regardless of their job title.
- Reach out to new employees and make them feel comfortable.
- Own up to your mistakes and fix them.
- Be timely with your followups and meet your deadlines.
Written by Rachelle Enns on February 12th, 2021
Answer Example
"Trust is something you earn over time with people. I will lead by example and be transparent in my communications. Trust happens when people deliver on doing what they say they will do. I take the approach of under promising and over delivering to accelerate the trust process. With strong trust, teams can accomplish great things together."
Written by Rachelle Enns on February 12th, 2021
Experienced
"Offering clear lines of communication is the best way for me to earn a good reputation with my new team. Unclear communication can cost my team members hours of work so for that reason; I commit myself to always keeping the lines of communication open. Trust builds from there."
Written by Rachelle Enns on February 12th, 2021
Anonymous Interview Answers with Professional Feedback
Anonymous Answer
Krista's Feedback
Teamwork
28. Have you ever worked with an external agency for creative or copy? If so, what were some of the challenges, and benefits?
How to Answer
The interviewer would like to know the type of work you have outsourced. When you engage a third party group for portions of your marketing efforts its essential that you know how to manage expectations, set clear guidelines, and keep the project running smoothly at all stages. Discuss any exposure you have had in collaborating with external agencies for your copywriting, design needs, or more. Be sure to keep your response positive as you may not know if the hiring company exercises this practice. For instance, you want to avoid saying something like, 'I would never recommend hiring an external agency for creative work. It's too challenging to bring on outside influences into a project.'
Written by Rachelle Enns on February 12th, 2021
Answer Example
"Although I have not used an external agency; I have heard there is an excellent upside to contracting help when it comes to copywriting, design, and other pieces of a project that could benefit a fresh perspective. Do you outsource to external agencies? I am certainly interested in learning more."
Written by Rachelle Enns on February 12th, 2021
Experienced
"I am currently working on a project for a major product launch and have brought on an external agency for article writing, social media management, copywriting, and design. The amount of work required to get the job done on time was simply too much for my small team. The work has been a major success. When hiring external agencies, communication and clear guidelines are very important."
Written by Rachelle Enns on February 12th, 2021
Tough
29. What is your philosophy towards work?
How to Answer
How you view work, and your career, will be a huge factor for the interviewer when determining your fit with the hiring organization. Just like a company will have a value and mission statement, so should you. Your philosophy can be a quote that resonates with you or a list of important values. Be sure that your belief aligns nicely with the goals of the interviewing company. Be brief. The interviewer is not looking for a dramatic monologue.
Written by Rachelle Enns on February 12th, 2021
Answer Example
"My favorite quote by Aristotle is 'Pleasure in the job puts perfection in work.' This quote sums up my work philosophy perfectly since myself and my team perform the best when we are passionate about the work we are doing."
Written by Rachelle Enns on February 12th, 2021
Experienced
"My philosophy is 'Relationship above all else.' If I have a stable relationship with my clients, I can maximize my agency's opportunities."
Written by Rachelle Enns on February 12th, 2021
Anonymous Interview Answers with Professional Feedback
Anonymous Answer
I also believe that work should be challenging. It should push us to grow and learn new things. We should feel like we are constantly growing, evolving, and becoming better versions of ourselves. Work shouldn't be easy, but it should be worthwhile. These are the principles that I live by when it comes to working. They have helped me to find joy and meaning in my work."
Krista's Feedback
Tough
30. Why do you want this job?
How to Answer
Recruiters and hiring managers often receive hundreds of applications per job. If you are lucky enough to land an interview, make some effort and research the opportunity. Think about how this job will help you in your career. It's essential for you to know not only what you have to offer them, but what they can do for you.
While your passion and excitement for the job are essential, it's always good to have some hard facts to back it up. For instance, saying 'I have heard great things about your company, and I know I would be a great fit for this job,' is not very specific. If you find recent news articles or press releases which talk about the company's accomplishments, mention how that impressed you.
Written by Rachelle Enns on February 12th, 2021
Entry Level
"I identified your company as 'the one for me' over a year ago and have been keeping my eye out for the right position ever since. I know that working here is the best next step to advance my career in marketing communications, and I am ready to help move your organization to the next big milestone with my years of experience in both marketing and sales. I've been a customer for a long time now, and now I'm itching to be on the inside."
Written by Rachelle Enns on February 12th, 2021
Answer Example
"I'm interested in your company, and this position in particular, because I've been longing to get into the tech startup space for quite a while. I have researched the many options in our city and chose to apply here because you are disrupting a market that needs disruption. Your culture is top notch, and that comes through very well in your brand story."
Written by Rachelle Enns on February 12th, 2021
Anonymous Interview Answers with Professional Feedback
Anonymous Answer
In my final years of undergrad, the career center was my safe haven. I am a first-generation student in college. My mother died during my sophomore year, and my financial resources were severely limited. My college journey became much easier once I discovered the career center.
I wish I had found it earlier in my college career. It would have saved me a lot of trouble. Because of my regret, I want to prevent students from experiencing the same fate. I want to help make a difference in the lives of students."
Krista's Feedback