How to Answer: When conducting market research surveys, what type of data do you believe is most important to collect?
Advice and answer examples written specifically for a Marketing Communications Manager job interview.
9. When conducting market research surveys, what type of data do you believe is most important to collect?
How to Answer
There are a plethora of opinions out there regarding what a market research survey should include, how long a survey should be, and how to ask customers to participate. Share with the interviewer what you feel makes up a useful market research survey.
Written by Rachelle Enns on February 12th, 2021
Entry Level
"I believe that the most important information to collect in a market research survey includes questions on their demographic, their buying patterns, and what they look for in the features or benefits of a particular product or service."
Written by Rachelle Enns on February 12th, 2021
Answer Example
"I like to keep surveys short and sweet, and offer an incentive for completing the survey. Demographic questions are a must, such as age, location, and profession for instance. Then, I will include buying pattern questions such as how long they take to make a buying decision, and how often they shop online. Next, I ask a question or two on what motivates them to make a purchase."
Written by Rachelle Enns on February 12th, 2021