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Marketing Communications Manager

30 Interview Questions & Answers

What is your favorite tool or resource for monitoring the competitive landscape?

Example #1
"Hands down, my favorite tool to use is iSpionage. This resource allows me to see where competitors are spending their PPC dollars. With this tool, I also have access to their Keyword Effectiveness Index (KEI) and Ad Effectiveness Index (AEI). I do not like to mimic competitor strategies; instead, this information allows me to leverage their errors and optimize my advertising efforts. Have you used this tool in the past?"
Example #2
"We all know that content is king, and that to be successful, one must put out a ton of content daily. BuzzSumo allows me to see what audiences are engaging with the most when it comes to blogs, online media, and social. This tool also reveals to me which publishing strategies are working best for my competitors. I would love to hear more about your favorite tools, and get to know them."
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