MockQuestions MockQuestions

What is your favorite tool or resource for monitoring the competitive landscape?

1 Marketing Communications Manager Interview Questions

By: Rachelle Enns

How to Answer

In marketing, there are endless tools and sources that you can use today, to monitor your competitive landscape. The hiring authority would like to know which tool you cannot live without! This question offers an excellent opportunity to begin a conversation with the hiring authority, by asking them if they have any favorites, in return.

Professional Answer Examples
Answer example

"Hands down, my favorite tool to use is iSpionage. This resource allows me to see where competitors are spending their PPC dollars. With this tool, I also have access to their Keyword Effectiveness Index (KEI) and Ad Effectiveness Index (AEI). I do not like to mimic competitor strategies; instead, this information allows me to leverage their errors and optimize my advertising efforts. Have you used this tool in the past?"

Answer example

"We all know that content is king, and that to be successful, one must put out a ton of content daily. BuzzSumo allows me to see what audiences are engaging with the most when it comes to blogs, online media, and social. This tool also reveals to me which publishing strategies are working best for my competitors. I would love to hear more about your favorite tools, and get to know them."

Written by:

Rachelle Enns
Rachelle Enns is an executive head-hunter and job search expert. Utilized by top executives from Fortune 100 & 500 companies like Fitbit, Microsoft, General Electric, Nestle, and more, she helps professionals position themselves in a competitive marketplace. Rachelle founded Renovate My Resume, a company that focuses on helping job seekers get their edge back. Renovate My Resume creates stand-out resumes, cover letters, LinkedIn profiles and professional summaries for new grads, all the way to corporate executives. Rachelle spends much of her time training career coaches, recruiters, and resume writers. She also holds interview workshops for students and interns, globally. For great tips and tricks, follow Rachelle on Instagram @_rachelle_e or @renovatemyresume.
First written on: 01/31/2017
Last modified on: 02/15/2019
Get More Interview Practice
Pick your topic
Ask the Interviewer
Questions you may consider asking the interviewer, about ...
We all have some behaviors that are typical of us and whi...
Common Interview Questions
There are some questions that employers ask at almost eve...
If you are interviewing for any type of leadership role; ...
Most interviews start with a telephone interview. Hiring ...
Everyone struggles with tough interview questions. Learn ...
View more topics