Marketing Communications Manager Interview

30 Marketing Communications Manager Questions and Answers by Rachelle Enns
| Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.

Question 1 of 30

What is your favorite tool or resource for monitoring the competitive landscape?

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Marketing Communications Manager Interview Questions

  1. 1.

    What is your favorite tool or resource for monitoring the competitive landscape?

      In marketing, there are endless tools and sources that you can use today to monitor your industry's competitive landscape. The hiring authority would like to know which tools you cannot live without! This question offers an excellent opportunity to begin a conversation with the hiring authority by asking them if they have any favorites in return.

      Rachelle's Answer

      "Hands down, my favorite tool to use is iSpionage. This resource allows me to see where competitors are spending their PPC dollars. With this tool, I also have access to their Keyword Effectiveness Index (KEI) and Ad Effectiveness Index (AEI). I'm not particularly eager to mimic competitor strategies; instead, this information allows me to leverage their errors and optimize my advertising efforts. Have you used this tool in the past?"

      Rachelle's Answer

      "We all know that content is king and that to be successful, we must put out a ton of content daily. BuzzSumo allows me to see what audiences are engaging with the most regarding blogs, online media, and social. This tool also reveals to me which publishing strategies are working best for my competitors. I would love to hear more about your favorite tools and how they are used here at Company ABC."