In marketing, there are endless tools and sources that you can use today, to monitor your competitive landscape. The hiring authority would like to know which tool you cannot live without! This question offers an excellent opportunity to begin a conversation with the hiring authority, by asking them if they have any favorites, in return.
"Hands down, my favorite tool to use is iSpionage. This resource allows me to see where competitors are spending their PPC dollars. With this tool, I also have access to their Keyword Effectiveness Index (KEI) and Ad Effectiveness Index (AEI). I do not like to mimic competitor strategies; instead, this information allows me to leverage their errors and optimize my advertising efforts. Have you used this tool in the past?"
"We all know that content is king, and that to be successful, one must put out a ton of content daily. BuzzSumo allows me to see what audiences are engaging with the most when it comes to blogs, online media, and social. This tool also reveals to me which publishing strategies are working best for my competitors. I would love to hear more about your favorite tools, and get to know them."