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What is your favorite tool or resource for monitoring the competitive landscape?

1 of 30 Marketing Communications Manager Interview Questions and Answers Written by Rachelle Enns

Updated on February 15th, 2019 | Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.
How to Answer

In marketing, there are endless tools and sources that you can use today, to monitor your competitive landscape. The hiring authority would like to know which tool you cannot live without! This question offers an excellent opportunity to begin a conversation with the hiring authority, by asking them if they have any favorites, in return.

Professional Answer Examples
Answer example

"Hands down, my favorite tool to use is iSpionage. This resource allows me to see where competitors are spending their PPC dollars. With this tool, I also have access to their Keyword Effectiveness Index (KEI) and Ad Effectiveness Index (AEI). I do not like to mimic competitor strategies; instead, this information allows me to leverage their errors and optimize my advertising efforts. Have you used this tool in the past?"

Answer example

"We all know that content is king, and that to be successful, one must put out a ton of content daily. BuzzSumo allows me to see what audiences are engaging with the most when it comes to blogs, online media, and social. This tool also reveals to me which publishing strategies are working best for my competitors. I would love to hear more about your favorite tools, and get to know them."

Written by:

Rachelle Enns
Rachelle Enns is a job search expert, executive headhunter, career catalyst, and interview coach. Utilized by top talent from Fortune companies like Microsoft, General Electric, and Nestle, she helps professionals position themselves in today's competitive digital marketplace. Rachelle founded Renovate My Resume and Executive Resume Solutions, two companies focused on helping job seekers get their edge back. She helps everyone from new graduates looking for their first placement, to CEO's who want more out of their career. Rachelle coaches students to executives on how to master the toughest interview questions and how to handle the most bizarre interview situations; all with confidence and poise. Rachelle trains other career coaches, recruiters, and resume writers, globally. A big part of her job is also spent coaching HR professionals on how to bring the human touch back into their interview and hiring process.
First written on: 01/31/2017
Last modified on: 02/15/2019
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