How to Answer: Keeping up with technology and best practices is vital to a company's marketing communication strategy. How have you been proactive in broadening your skills and remaining in-the-know?
Advice and answer examples written specifically for a Marketing Communications Manager job interview.
14. Keeping up with technology and best practices is vital to a company's marketing communication strategy. How have you been proactive in broadening your skills and remaining in-the-know?
How to Answer
The hiring authority wants to see that you have an interest in keeping up with marketing strategies in-the-now. Marketing and communications is an industry that rapidly changes, and the interviewer needs to know they are hiring someone genuinely interested in professional growth. Discuss the resources you turn to for broadening your marketing skill set.
Written by Rachelle Enns on February 12th, 2021
Entry Level
"I listen to a lot of marketing podcasts, and subscribe to the HubSpot Academy, allowing me to have a thumb on the pulse of marketing today. These excellent resources give me the heads up on changes in the marketing and communications industry, allowing me to pivot and change as needed."
Written by Rachelle Enns on February 12th, 2021
Answer Example
"This year, online courses through Udemy have been an excellent resource for my learning. I have participated in numerous courses including how to create sales funnels, digital marketing tricks from enterprise marketers, and more. It's important to me that I maintain current knowledge, and remain ahead of the curve in my marketing communications career."
Written by Rachelle Enns on February 12th, 2021
Anonymous Interview Answers with Professional Feedback
Anonymous Answer
On social media, I also interact with thought leaders. This is a great way to hear different perspectives on industry issues and learn about new marketing approaches. I follow a variety of marketers and businesses on Twitter, LinkedIn, and Instagram. I'm able to stay up to date on industry news and trends by maintaining contact with these influencers."
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