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Do you have experience with public relations? If so, describe some communications projects you have worked on with a public relations objective.

1 of 30 Marketing Communications Manager Interview Questions and Answers Written by Rachelle Enns

Updated on February 15th, 2019 | Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.
How to Answer

The lines between Marketing and Public Relations can sometimes be blurred, and as a Marketing Communications Manager, you may be asked to perform tasks that lean more onto the PR side.

Someone who works in public relations will help a business or person build a positive relationship in the public eye by organizing their branding efforts. As a Marketer, you likely take on tasks like this as well. Discuss with the interviewer any experience you have working on a PR objective.

Professional Answer Examples
General
Answer example

"I have worked on many branding projects geared to improving the reputation of a company after a media scandal, and also individual products after unsuccessful launches. I have worked with the PR department many times, in my current company, as well as engaged with external PR agencies. I believe that PR and Marketing often collide and it's important for me to understand many public relations approaches and techniques."

Answer example

"I come from the school of thought that public relations and marketing are often of the same goal; this is to exude a positive image of a product, person, or company. I have collaborated with PR professionals on controversial political campaigns as well as business launches gone awry. To be able to blend PR and Marketing is an especially important skill in marketing, today."

Written by:

Rachelle Enns
Rachelle Enns is a job search expert, executive headhunter, career catalyst, and interview coach. Utilized by top talent from Fortune companies like Microsoft, General Electric, and Nestle, she helps professionals position themselves in today's competitive digital marketplace. Rachelle founded Renovate My Resume and Executive Resume Solutions, two companies focused on helping job seekers get their edge back. She helps everyone from new graduates looking for their first placement, to CEO's who want more out of their career. Rachelle coaches students to executives on how to master the toughest interview questions and how to handle the most bizarre interview situations; all with confidence and poise. Rachelle trains other career coaches, recruiters, and resume writers, globally. A big part of her job is also spent coaching HR professionals on how to bring the human touch back into their interview and hiring process.
First written on: 01/30/2017
Last modified on: 02/15/2019
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