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Do you have experience with public relations? If so, describe some communications projects you have worked on with a public relations objective.

1 Marketing Communications Manager Interview Questions

By: Rachelle Enns

How to Answer

The lines between Marketing and Public Relations can sometimes be blurred, and as a Marketing Communications Manager, you may be asked to perform tasks that lean more onto the PR side.

Someone who works in public relations will help a business or person build a positive relationship in the public eye by organizing their branding efforts. As a Marketer, you likely take on tasks like this as well. Discuss with the interviewer any experience you have working on a PR objective.

Professional Answer Examples
Answer example

"I have worked on many branding projects geared to improving the reputation of a company after a media scandal, and also individual products after unsuccessful launches. I have worked with the PR department many times, in my current company, as well as engaged with external PR agencies. I believe that PR and Marketing often collide and it's important for me to understand many public relations approaches and techniques."

Answer example

"I come from the school of thought that public relations and marketing are often of the same goal; this is to exude a positive image of a product, person, or company. I have collaborated with PR professionals on controversial political campaigns as well as business launches gone awry. To be able to blend PR and Marketing is an especially important skill in marketing, today."

Written by:

Rachelle Enns
Rachelle Enns is an executive head-hunter and job search expert. Utilized by top executives from Fortune 100 & 500 companies like Fitbit, Microsoft, General Electric, Nestle, and more, she helps professionals position themselves in a competitive marketplace. Rachelle founded Renovate My Resume, a company that focuses on helping job seekers get their edge back. Renovate My Resume creates stand-out resumes, cover letters, LinkedIn profiles and professional summaries for new grads, all the way to corporate executives. Rachelle spends much of her time training career coaches, recruiters, and resume writers. She also holds interview workshops for students and interns, globally. For great tips and tricks, follow Rachelle on Instagram @_rachelle_e or @renovatemyresume.
First written on: 01/30/2017
Last modified on: 02/15/2019
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