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Describe your most creative marketing communication piece. Talk about how you put the project into motion.

1 of 30 Marketing Communications Manager Interview Questions and Answers Written by Rachelle Enns

Updated on February 15th, 2019 | Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.
How to Answer

The interviewer would like to know that you have a unique and creative approach when it comes to your marketing pieces. If possible, bring a portfolio of your work with you to the interview. Come prepared to discuss a bit of marketing that makes you proud.

Professional Answer Examples
General
Answer example

"One highly creative piece of marketing that my team and I put out this year was a series of commercials that were actually professionally recorded songs. We hired a small team of freelance musicians and songwriters to put the pieces together, and then had them professionally edited. About 20 seconds into the catchy tunes, the listener would realize they were listening to a commercial but, a commercial they enjoyed hearing! The feedback was exceptional. I brought a couple of files for you to listen to if you're interested."

Answer example

"I have been researching a lot about interactive and reveal marketing because I find consumer behavior and psychological response to be a fascinating topic. A couple of months ago we launched a social media campaign that incorporated interactive scratch cards on social media. People following our page could scroll their mouse or finger across the image, and it would reveal a special, limited time discount code. This particular marketing plan increased our conversion rate by 87%."

Written by:

Rachelle Enns
Rachelle Enns is a job search expert, executive headhunter, career catalyst, and interview coach. Utilized by top talent from Fortune companies like Microsoft, General Electric, and Nestle, she helps professionals position themselves in today's competitive digital marketplace. Rachelle founded Renovate My Resume and Executive Resume Solutions, two companies focused on helping job seekers get their edge back. She helps everyone from new graduates looking for their first placement, to CEO's who want more out of their career. Rachelle coaches students to executives on how to master the toughest interview questions and how to handle the most bizarre interview situations; all with confidence and poise. Rachelle trains other career coaches, recruiters, and resume writers, globally. A big part of her job is also spent coaching HR professionals on how to bring the human touch back into their interview and hiring process.
First written on: 01/30/2017
Last modified on: 02/15/2019
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