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Describe your most creative marketing communication piece. Talk about how you put the project into motion.

1 Marketing Communications Manager Interview Questions

By: Rachelle Enns

How to Answer

The interviewer would like to know that you have a unique and creative approach when it comes to your marketing pieces. If possible, bring a portfolio of your work with you to the interview. Come prepared to discuss a bit of marketing that makes you proud.

Professional Answer Examples
General
Answer example

"One highly creative piece of marketing that my team and I put out this year was a series of commercials that were actually professionally recorded songs. We hired a small team of freelance musicians and songwriters to put the pieces together, and then had them professionally edited. About 20 seconds into the catchy tunes, the listener would realize they were listening to a commercial but, a commercial they enjoyed hearing! The feedback was exceptional. I brought a couple of files for you to listen to if you're interested."

Answer example

"I have been researching a lot about interactive and reveal marketing because I find consumer behavior and psychological response to be a fascinating topic. A couple of months ago we launched a social media campaign that incorporated interactive scratch cards on social media. People following our page could scroll their mouse or finger across the image, and it would reveal a special, limited time discount code. This particular marketing plan increased our conversion rate by 87%."

Written by:

Rachelle Enns
Rachelle Enns is an executive head-hunter and job search expert. Utilized by top executives from Fortune 100 & 500 companies like Fitbit, Microsoft, General Electric, Nestle, and more, she helps professionals position themselves in a competitive marketplace. Rachelle founded Renovate My Resume, a company that focuses on helping job seekers get their edge back. Renovate My Resume creates stand-out resumes, cover letters, LinkedIn profiles and professional summaries for new grads, all the way to corporate executives. Rachelle spends much of her time training career coaches, recruiters, and resume writers. She also holds interview workshops for students and interns, globally. For great tips and tricks, follow Rachelle on Instagram @_rachelle_e or @renovatemyresume.
First written on: 01/30/2017
Last modified on: 02/15/2019
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