MockQuestions

Marketing Communications Manager Interview
Questions

30 Marketing Communications Manager Questions and Answers by Rachelle Enns
| Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.

Question 1 of 30

Describe your most creative marketing communication piece. Talk about how you put the project into motion.

1000s of Interview Questions

Win your next job by practicing from our question bank. We have thousands of questions and answers created by interview experts.

Marketing Communications Manager Interview Questions

  1. 1.

    Describe your most creative marketing communication piece. Talk about how you put the project into motion.

      The interviewer would like to know that you have a unique and creative approach to your marketing pieces. If possible, bring a portfolio of your work with you to the interview. Come prepared to discuss a piece of marketing that makes you proud.

      Rachelle's Answer

      "One highly creative piece of marketing that my team and I put out this year was a series of commercials that were actually professionally recorded songs. We hired a small team of freelance musicians and songwriters to put the pieces together and then professionally edited them. About 20 seconds into the catchy tunes, the listener would realize they were listening to a commercial but a commercial they enjoyed hearing! The feedback was exceptional. I brought a couple of files for you to listen to if you're interested."

      Rachelle's Answer

      "I have been researching a lot about interactive and reveal marketing because I find consumer behavior and psychological response to be a fascinating topic. A couple of months ago we launched a social media campaign that incorporated interactive scratch cards on social media. People following our page could scroll their mouse or finger across the image, and it would reveal a special, limited time discount code. This particular marketing plan increased our conversion rate by 87%."