MockQuestions MockQuestions

Describe your experience using social media as part of a communications strategy. Which social media channels have you used and which have you found to be the most effective?

1 of 30 Marketing Communications Manager Interview Questions and Answers Written by Rachelle Enns

Updated on February 15th, 2019 | Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.
How to Answer

In this day and age, a talented Marketing Communications Manager should have experience and understanding of all major social media channels. The interviewer wants to see that you have experience drawing social media into your communications strategy, leveraging its popularity to drive your campaigns. Discuss the social media channels you have used, and talk about the ones that have worked best for you in the past.

Professional Answer Examples
Answer example

"I am most experienced working with the usual suspects; Instagram, Facebook, and Twitter. Although very effective, I have found a lot of success with other channels such as Pinterest and LinkedIn. These content-driven social sites have boosted our agency's campaign exposure, and increased the number of click-throughs onto many of our campaign landing pages."

Answer example

"My social media knowledge is strong, and I have expertise in LinkedIn, Pinterest, Instagram, Twitter, Facebook, and more. Of all the channels, I find Instagram to be the most effective for the audience my current employer is targeting. I have worked hard to crack the code on IGTV as well as InstaStories, which have been quite lucrative for business."

Written by:

Rachelle Enns
Rachelle Enns is a job search expert, executive headhunter, career catalyst, and interview coach. Utilized by top talent from Fortune companies like Microsoft, General Electric, and Nestle, she helps professionals position themselves in today's competitive digital marketplace. Rachelle founded Renovate My Resume and Executive Resume Solutions, two companies focused on helping job seekers get their edge back. She helps everyone from new graduates looking for their first placement, to CEO's who want more out of their career. Rachelle coaches students to executives on how to master the toughest interview questions and how to handle the most bizarre interview situations; all with confidence and poise. Rachelle trains other career coaches, recruiters, and resume writers, globally. A big part of her job is also spent coaching HR professionals on how to bring the human touch back into their interview and hiring process.
First written on: 01/30/2017
Last modified on: 02/15/2019
Get More Interview Practice
Pick your topic
Ask the Interviewer
Questions you may consider asking the interviewer, about ...
We all have some behaviors that are typical of us and whi...
Common Interview Questions
There are some questions that employers ask at almost eve...
If you are interviewing for any type of leadership role; ...
Most interviews start with a telephone interview. Hiring ...
Everyone struggles with tough interview questions. Learn ...
View more interview questions