How to Answer: Describe your experience using social media as part of a communications strategy. Which social media channels have you used and which have you found to be the most effective?
Advice and answer examples written specifically for a Marketing Communications Manager job interview.
17. Describe your experience using social media as part of a communications strategy. Which social media channels have you used and which have you found to be the most effective?
How to Answer
A talented Marketing Communications Manager should have experience and understanding of all major social media channels. The interviewer wants to see that you have experience drawing social media into your communications strategy, leveraging its popularity to drive your campaigns. Discuss the social media channels you have used, and talk about the ones that have worked best for you in the past.
Written by Rachelle Enns on February 12th, 2021
Answer Example
"I am most experienced working with the usual suspects; Instagram, Facebook, and Twitter. Although very effective, I have found much success with other channels such as Pinterest and TikTok. These content-driven social sites have boosted our agency's campaign exposure and increased the number of click-throughs onto many of our campaign landing pages."
Written by Rachelle Enns on February 12th, 2021
Experienced
"My social media knowledge is strong, and I have expertise in LinkedIn, Pinterest, Instagram, Twitter, Facebook, and more. Of all the channels, I find Instagram to be the most effective for the audience my current employer is targeting. I have worked hard to crack the code on IGTV as well as InstaStories, which have been quite lucrative for business."
Written by Rachelle Enns on February 12th, 2021