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Communicating the right message, at the right time, is critical. What factors do you consider when deciding the timing of your marketing communications?

1 of 30 Marketing Communications Manager Interview Questions and Answers Written by Rachelle Enns

Updated on February 15th, 2019 | Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.
How to Answer

As Stefan Emunds said, 'Time is an illusion, timing is an art.' The interviewer would like to know which factors you consider when deciding on timing. Discuss how you schedule communication releases.

Professional Answer Examples
General
Answer example

"There are big picture trends in business and consumer marketing that I always keep top of mind. These include the fact that most companies make significant decisions on Monday's. Social media launches should be kept for weekdays when people are more active on social. These are just some of the factors that I consider when planning the timing of my marketing efforts."

Answer example

"To understand the best timing, I go back to my customer persona and the research efforts I put in on their buyers' journey. Most of the time, this data gives me everything that I need to know about the right timing. As a rule of thumb, most of my social media communication efforts release on weekdays, with an added push on Thursdays as people are making buying decisions before Friday payday."

Written by:

Rachelle Enns
Rachelle Enns is a job search expert, executive headhunter, career catalyst, and interview coach. Utilized by top talent from Fortune companies like Microsoft, General Electric, and Nestle, she helps professionals position themselves in today's competitive digital marketplace. Rachelle founded Renovate My Resume and Executive Resume Solutions, two companies focused on helping job seekers get their edge back. She helps everyone from new graduates looking for their first placement, to CEO's who want more out of their career. Rachelle coaches students to executives on how to master the toughest interview questions and how to handle the most bizarre interview situations; all with confidence and poise. Rachelle trains other career coaches, recruiters, and resume writers, globally. A big part of her job is also spent coaching HR professionals on how to bring the human touch back into their interview and hiring process.
First written on: 01/31/2017
Last modified on: 02/15/2019
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