As Stefan Emunds said, 'Time is an illusion, timing is an art.' The interviewer would like to know which factors you consider when deciding on timing. Discuss how you schedule communication releases.
"There are big picture trends in business and consumer marketing that I always keep top of mind. These include the fact that most companies make significant decisions on Monday's. Social media launches should be kept for weekdays when people are more active on social. These are just some of the factors that I consider when planning the timing of my marketing efforts."
"To understand the best timing, I go back to my customer persona and the research efforts I put in on their buyers' journey. Most of the time, this data gives me everything that I need to know about the right timing. As a rule of thumb, most of my social media communication efforts release on weekdays, with an added push on Thursdays as people are making buying decisions before Friday payday."