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Communicating the right message, at the right time, is critical. What factors do you consider when deciding the timing of your marketing communications?

1 Marketing Communications Manager Interview Questions

By: Rachelle Enns

How to Answer

As Stefan Emunds said, 'Time is an illusion, timing is an art.' The interviewer would like to know which factors you consider when deciding on timing. Discuss how you schedule communication releases.

Professional Answer Examples
General
Answer example

"There are big picture trends in business and consumer marketing that I always keep top of mind. These include the fact that most companies make significant decisions on Monday's. Social media launches should be kept for weekdays when people are more active on social. These are just some of the factors that I consider when planning the timing of my marketing efforts."

Answer example

"To understand the best timing, I go back to my customer persona and the research efforts I put in on their buyers' journey. Most of the time, this data gives me everything that I need to know about the right timing. As a rule of thumb, most of my social media communication efforts release on weekdays, with an added push on Thursdays as people are making buying decisions before Friday payday."

Written by:

Rachelle Enns
Rachelle Enns is an executive head-hunter and job search expert. Utilized by top executives from Fortune 100 & 500 companies like Fitbit, Microsoft, General Electric, Nestle, and more, she helps professionals position themselves in a competitive marketplace. Rachelle founded Renovate My Resume, a company that focuses on helping job seekers get their edge back. Renovate My Resume creates stand-out resumes, cover letters, LinkedIn profiles and professional summaries for new grads, all the way to corporate executives. Rachelle spends much of her time training career coaches, recruiters, and resume writers. She also holds interview workshops for students and interns, globally. For great tips and tricks, follow Rachelle on Instagram @_rachelle_e or @renovatemyresume.
First written on: 01/31/2017
Last modified on: 02/15/2019
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