How to Answer: Communicating the right message, at the right time, is critical. What factors do you consider when deciding the timing of your marketing communications?
Advice and answer examples written specifically for a Marketing Communications Manager job interview.
10. Communicating the right message, at the right time, is critical. What factors do you consider when deciding the timing of your marketing communications?
How to Answer
As Stefan Emunds said, 'Time is an illusion, timing is an art.' The interviewer would like to know which factors you consider when deciding on timing. Discuss how you schedule communication releases.
Written by Rachelle Enns on February 12th, 2021
Answer Example
"There are big picture trends in business and consumer marketing that I always keep top of mind. These include the fact that most companies make significant decisions on Monday's. Social media launches should be kept for weekdays when people are more active on social. These are just some of the factors that I consider when planning the timing of my marketing efforts."
Written by Rachelle Enns on February 12th, 2021
Experienced
"To understand the best timing, I go back to my customer persona and the research efforts I put in on their buyers' journey. Most of the time, this data gives me everything that I need to know about the right timing. As a rule of thumb, most of my social media communication efforts release on weekdays, with an added push on Thursdays as people are making buying decisions before Friday payday."
Written by Rachelle Enns on February 12th, 2021
Anonymous Interview Answers with Professional Feedback
Anonymous Answer
First, I think about the target audience and their needs. What kind of information do they need, and when do they need it? If you're targeting busy students, for example, you'll need to ensure that your communications are released during times when they're likely to be able to read or watch them.
Next, I take into account any competition you might have. If there's another company releasing similar communications at the same time, you'll need to make sure that yours stands out.
Finally, I think about my own resources and capabilities. Can I release your communications on a regular basis, or do I only have the capacity to do so sporadically?
By taking all of these factors into account, I can ensure that your marketing communications are released at just the right time."
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