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As a Marketing Communications Manager, budget management can be a significant challenge. How do you handle a situation where you cannot remain within budget?

1 of 30 Marketing Communications Manager Interview Questions and Answers Written by Rachelle Enns

Updated on February 15th, 2019 | Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.
How to Answer

The interviewer would like to see that you can be creative and mindful when it comes to marketing budgets. Whether you are working with an internal or a client budget, it's essential that you respect those funds and find the best way to work around those restrictions.

Now, we know that marketing professionals often face completely unrealistic numbers. There is no need to address this type of example in your response. Focus on a time when you were just shy of meeting a budget, but made a significant tweak, to save the day.

Professional Answer Examples
General
Answer example

"I worked with a client last year who needed a social media campaign overhaul. Their budget was modest but do-able. I quickly realized, after analyzing the budget breakdown, that the design work allocation was unbalanced. I approached the client about using our internal design personnel rather than the third party contractor he had insisted on, in the beginning. He agreed, and I was able to bring his project in around 5% below budget."

Answer example

"I often see clients requesting high-quality video work without the budgetary allowances required for such an undertaking. I want my clients to succeed, without overspending, so I will often make suggestions on how we can repurpose content, or use one piece of content in an omnichannel approach. Of the eight significant campaigns I have worked on so far this year, all eight have come in under or at the budget."

Written by:

Rachelle Enns
Rachelle Enns is a job search expert, executive headhunter, career catalyst, and interview coach. Utilized by top talent from Fortune companies like Microsoft, General Electric, and Nestle, she helps professionals position themselves in today's competitive digital marketplace. Rachelle founded Renovate My Resume and Executive Resume Solutions, two companies focused on helping job seekers get their edge back. She helps everyone from new graduates looking for their first placement, to CEO's who want more out of their career. Rachelle coaches students to executives on how to master the toughest interview questions and how to handle the most bizarre interview situations; all with confidence and poise. Rachelle trains other career coaches, recruiters, and resume writers, globally. A big part of her job is also spent coaching HR professionals on how to bring the human touch back into their interview and hiring process.
First written on: 01/31/2017
Last modified on: 02/15/2019
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