How to Answer: Have you worked with web analytics reporting dashboards in your previous roles?
Advice and answer examples written specifically for a Marketing Assistant job interview.
24. Have you worked with web analytics reporting dashboards in your previous roles?
How to Answer
A key task that is typically fulfilled by the Marketing Assistant is reporting results to department managers and organization leaders. You may be asked to gather key performance indicators into dashboards like Google Analytics or Salesforce. Understanding how these dashboards are built and the importance of the data displayed on them is very important. Show the interviewer that you have a firm understanding of these dashboards and the types of charts that best fit the type of data you want to display.
Written by Ryan Brown on February 12th, 2021
Answer Example
"In my previous two roles, I've configured Google Analytics dashboards to report conversions from multiple landing pages. I have also set up these dashboards to display custom dimensions and metrics that our analytics team created showing the effectiveness of our ads. I fully understand how critical it is to track marketing metrics in a variety of contexts such as website performance, digital marketing, social media, SEO, UX, and e-commerce."
Written by Ryan Brown on February 12th, 2021