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Tell me about a great product that could gain more attention in the marketplace. How would you market the product differently?

Answer examples and advice for how to answer this interview question for a Market Research Analyst interview

How to Answer

Think of a product you enjoy that few of your friends know about. Is there anything about it that you think could be improved upon? There are many great products with poor branding that could use a few simple tweaks to enhance their visibility and desirability. Gathering more data about the market and competitors could greatly improve a product's label or packaging and increase sales. Talk about a local beverage company or beauty product. Does it have a funny smell? Does the packaging look cheesy? What factors could be improved? Then, think about the research approach you would take get the information to help you make changes in the right direction.

View user-submitted Answers

Tell me about a great product that could gain more attention in the marketplace. How would you market the product differently?
1.
Tata Nano. They should not market it as a cheaper car. It should be done in a economic car for economic people.
2.
Apple Watch is a Product which was not marketed well. The Product's Marketing could be improved by determining the segment who uses Apple's I-Phone Products.
3.
In short, target a product to specific group or people, we cannot sell any product to any people.
4.
Facial wash. I will use it as may personal facial wash and to show how effective it is.
5.
Hitachi Storage is one of the product which I have worked in my last company. The product has a wide range advantages for usage but very few organizations are aware of the usage. If a proper market research activity will be done for promoting this product. It will be best for storage.
6.
Although a very well known place for artists, I think Etsy, an e-commerce craft platform should be out there more. People do not always understand the importance of handmade items and the emotional connection that goes into them. I think I would expand on the innate desire most people have to be creative or at least be involved in a creative process in ways that speak to their needs of both quality and utilitarian purposes.
7.
Hand warmer. I have not seen many people use hand warmer, but I find them to be useful, especially at this very cold weather.
8.
Food supplies in the rural areas is not sufficient. I would suggest that the companies must restrict the value of food supplies to a certain price so that everyone can enjoy equally.
9.
I feel that the fitbit could have been marketed better as I see it often amongst working professionals. I feel that it could have had some great posters/commercials where it deals with ordinary people going about their work day and turn it into something funny so that anyone can relate.
10.
There are various products present in the market that do have potential to capture the market but just because of their poor marketing strategy they are unable to perform according to their capability, one such example is electric cars. With proper market research of potential market/buyers and services they are looking upto, these products can be relaunched.
11.
A. I think Quiznos is not marketed well. I personally haven’t been to one in a few years. b. What set them apart was the “mmm.. Toasty” but everyone else started to toast everything as well such as subway, which no longer made Quiznos unique. c. They also are higher priced than subway, for quite awhile during the recession. So this lead to their downfall. d. I believe with better marketing techniques such as limited time offers (better deals) for their consumers like Subway does, working on marketing it as a healthier and higher quality food choice will help with its comeback. Possibly coming up with unique sandwiches again, that are completely different from what they have done in the past and what subway is doing now.
12.
I don't think Q1 is marketed that well. I would research the industry trends, new/complimentary technology and competitor product and marketing. I would then request that a marketing survey or a sample/pilot group be put together to test that market to see what appeals or what falls flat.
13.
Hand sanitizer. I want to introduce a brand of hand sanizer and promote it by different promotional tools, make people aware of the benefits.
14.
Now adays all products are being marketed but doing research in it can make it a big difference to reach the customer ends .Also can be improved by marketing techniques depending upon the product and the market situation.
15.
Electric cars. If they can improve the length of charge on the batteries so the cars can go on the highways for a few hours before charging and then be charged within a few minutes to an hour than the vehicles would become more popular.
16.
Why you choose in this field.

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