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If you are Budweiser, trying to launch a new beer to compete with craft beers, where would you begin your research?

Answer examples and advice for how to answer this interview question for a Market Research Analyst interview

How to Answer

Now is a time to put your knowledge to work! What are the steps you take in your research? Here is a sample example:

"First, you will want to gather as much information as you can about your target audience. Initially, you may not be certain who that should be. By researching the other beer companies you can find out their target audience and buying habits. In order to compete, you will need to identify what is missing. Is there an untapped market? How can you access them? Knowing that craft beer is becoming a trend, you will also want to investigate the latest news and stay up to date."

If you are Budweiser, trying to launch a new beer to compete with craft beers, where would you begin your research?
Answer example

"First, you will want to gather as much information as you can about your target audience. Initially, you may not be certain who that should be. By researching the other beer companies you can find out their target audience and buying habits. In order to compete, you will need to identify what is missing. Is there an untapped market? How can you access them? Knowing that craft beer is becoming a trend, you will also want to investigate the latest news and stay up to date."

View user-submitted Answers

If you are Budweiser, trying to launch a new beer to compete with craft beers, where would you begin your research?
1.
By analysing need and wants of the customers and find out the target market, know the demographics.
2.
Bars. Especially with bars that have a hipster reputation but look at bars which have craft beers and ask the people why they drink them.
3.
I would begin my research into the lifestyles of people that drink the beer and see what they were interested in.
4.
Would study about craft beers in details. Craft beers indulge into small beer production. Budweiser always tastes good and preferred by like minded people. So would try to see what is the market for craft beer?
5.
I would begin in understanding the craft beers. What stands out to their taste, their marketing, and how they fare in the region. Then we would try to show how we can edge out their competition.
6.
I begin my research by having a plan, product and market research to know if the product will be good to market.
7.
In a bar beer cafe ofcourse.
8.
In a bar beer cafe of course.
9.
Customer feedback on the current brands, size of the entire market and the market for craft beers.
10.
Customer feedback on the current brands, size of the entire market and the market for craft beers.

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