The interviewer is looking for a better idea on the type of writing, research, and journalism work you like to do. Perhaps you want to write factual, unbiased pieces related to current events. Or, maybe you prefer to write about the entertainment industry, pop culture, or other lighthearted pieces where you can better incorporate your personality.
Whichever style of writing you prefer, be sure to show the interviewer that you have enthusiasm for your work. Avoid pigeonholing yourself into just one type of writing by mentioning that your writing style is flexible and diverse.
"I love a good investigative story that lays out facts, timeline, and stirs up a bit of mystery. With that said, I do love to entertain and am skilled when it comes to writing interest pieces based on the entertainment industry. My writing style is diverse, and my interests include a broad range of topics."
"I love entertainment writing, and will always lean towards stories that incorporate humor and personality. People most often remember a story that makes them laugh, and these pieces are more likely to be shared on social media. With that said, I will readily write unbiased and factual stories related to the news, politics, the environment, and social issues."