The interviewer would like to see that you understand what makes a great story, or article. Most writers agree that some of the essential components of a well-written piece include a firm story structure, compelling characters, and consistent style or tone. Be prepared to discuss what you believe every great story should contain.
"I think that every story should contain characters that people can relate to, a storyline that is easy to follow and well planned, as well as a clear setting that can be imagined by the reader. When I write a story or an article, it's important that the reader can place themselves smack dab into the middle of the story."
"Consistency in tone is crucial. No matter the piece that I am writing, the reader must feel that there is a consistent message. Compelling characters or at least a setting that the reader can relate to is also essential. Third, I always ensure that there is a plot where we see a struggle, and then the overcoming of that conflict or challenge."