How to Answer: What is a brand that you love?
Advice and answer examples written specifically for a Graphic Design job interview.
14. What is a brand that you love?
Why the Interviewer Asks This Question
The interviewer asks this question to learn how you view the brand experience. They want to see how you think about brand and if you can articulate it. Given brand experience can be personal preference, the interviewer also asks this question to get to know you.
Written by Gentry Edwards on January 28th, 2022
The Goal
You want to show the interviewer that you think about brand experience and the promise of a brand. Showing that you understand suggests that you will keep their brand or their client's brand promise/experience front and center with your design choices.
Written by Gentry Edwards on January 28th, 2022
How to Answer
Choose a brand that you have personally experienced and can articulate. Make sure you include the brand promise and how it affects the brand value. Translate your brand experience back to the work they are doing if possible.
Written by Gentry Edwards on January 28th, 2022
Favorite brand Example
The first brand that comes to mind for me is Apple. As a consumer of Apple products myself, I find their brand experience is outstanding. Apple products are expensive, but you get what you pay for - they work incredibly well, they're simple and they make everything easier. For example, if you buy an iPhone, it comes in packaging that feels well made and well designed. Everything is slick and the unboxing is intuitive and easy. The same can be said for the phone itself - it is well-made, has an intuitive interface and it is simple to use. That speaks to the brand promise. You know that by choosing Apple you are paying for a well-designed high quality device that is simple and intuitive to use.
Written by Gentry Edwards on January 28th, 2022