Do you have any experience incorporating new technology into fundraising efforts?

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1st Answer Example
2nd Answer Example

There are a variety of technological resources designed to assist fundraisers so that they can spend less time managing records, prospect researching, and qualifying leads, and more time developing relationships. Share with the interviewer any experience you have leveraging technology in this way, and talk about what you were able to do with the time you saved.

Some examples of technology that may be used to streamline your fundraising efforts include video conference calls, Internet search engines, content management systems, social media, and more. If you have specific brands you have worked with, be sure to highlight those in your answer.

"My organization decided to invest in a new content management system last year. The specific program they chose has a number of practical functions: It increases community engagement with our programs, enhances the user experience on our website, and adds a digital avenue for fundraising. Since I have been using the CMS for the past year, I have seen how it simplifies online fundraising and offers greater security for our donor's private information. This tool has definitely helped us meet fundraising goals this fiscal year, and I am always eager to seek out ways that new technologies can help us further."

"Since I am my organization's first staff member focused solely on social media management, I have been working for the past three years to enhance its digital presence and discover ways to leverage that in fundraising activities. During my tenure, I have created social media profiles for the organization on TikTok, Snapchat, Facebook, and Instagram, which immediately increased engagement. I worked with a graphic designer and web developer to make it easier for donors to make a quick donation using embedded links on each page. Not only has traffic increased to our website and social media pages, but the number of donations received through digital channels has increased by more than 1000% in a very short time. This success has led me to fully embrace technology as a fundraising tool."