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What techniques would you employ to increase your clientele?

Answer examples and advice for how to answer this interview question for a Fitness Instructor interview

How to Answer

This questions goes back to sales and self-promotion. What do you do to get new clients? Some people use social media to promote themselves while others find it more effective to do face-to-face marketing. Do you have business cards, your own website and an email marketing campaign? When you're at the gym do you make an effort to introduce yourself to new members and tell them about your services? Building a reputation for training that gives results is the first step. Next is making sure everyone knows about! Share a few techniques that have helped you increase your number of clients.

View user-submitted Answers

What techniques would you employ to increase your clientele?
1.
Motivation, encouragment.
2.
Discounts for friend recommendations.
3.
Make more comercial in social media.
4.
Advertisements, local events, and Internet sources.
5.
I would have an outgoing and approachable personality and make sure I follow my own advice and lead a healthy lifestyle.
6.
Advertising myself as a personal trainer as that is what I am qualified in, building up relationships and developing networks. Actions speak louder than words, so people will see how I train.
7.
Smile and positive energy.
8.
Improve body language, appear more motivated and achieve results.
9.
I am working as a cashier every day I meet different kind of people i welcome them with smiley face and ask them what they require.
10.
I would help by finding out what there goals are.
11.
Special offers incentive.
12.
Social media taster sessions.
13.
Advertising around the gym Go onto gym floor and speak to members.
14.
Being energetic, showing different exercises with and without equipment.
15.
Spread the news re the fantastic facilities, Offer.
16.
Counselling after work hours, free of charge customized diet, the newest trainings such as Tabatha or fun ways of doing HIIT
17.
Make them feel that gym is good but not good without trainer.
18.
Add advertisement on social media: Facebook, Twitter, Instagram including pictures, short movies and my clients comments.
19.
Network, be engaging in conversation. Offer something new and not currently available. Maybe a free session.
20.
Marketing, GOOD CUSTOMER SERVICE SKILLS
21.
I would mention the benefits of doing personal training sessions, including the support that would be available to them.
22.
Marketing through facebook, local shops/noticeboard, flyers.
23.
Setting up an instagram/facebook page joining free lance website for fitness instructors.
24.
I would try to make myself as visible as possible on the floor, along with promoting my services through social media.
25.
Social Media, Mouth advertising, transformations etc.
26.
I would talk to the client clearly and positively giving the client a relax feel towards myself as an instructor and ask for them to fill out forms for example a par-q to find out more about them.
27.
Confident, supportive, and kind but yet stern.
28.
To facilitate them with necessary help.
29.
Encouragement and understanding of everyone.
30.
I would improve my social skills so customers feel comfortable and inclined to workout with me.
31.
I would employ great individuals who can preform great personal one on one training.
32.
Make the gust are happy and more affection on exercise.
33.
I would keep my work place clean and organised to attract more clients.
34.
Having existing clients bring a friend along to the session and giving them a free session. Participating in events with clients is something I would enjoy doing. Making the classes fun and functional.
35.
I would do an open day on new training products and techniques, push the awareness of womens weight training and benefits there of. give people an incentive to continue attending the gym - free tshirts, drinks bottles, bags etc.
36.
Let them know my education and experience I have in this field.
37.
Offer freebies to get people interested and in a position where I could show them my product. Leafleting to allow a wider audience to know about me. Social media so that I could market myself on a larger scale.
38.
Try improve there technique, set them goal for them to achive, motivate them to reach full potential.
39.
Comment box, social network.
40.
Making sure I am a visible presence on the gym floor, always be polite and friendly and ask people if there is anything I can help with. Suggest to inductees that they may wish to take some personal training sessions as they are new.
41.
Business cards stalls good service word of mouth.
42.
Motivation and results.. Flyers, add etc.
43.
Client specific programs.
44.
I would do this by advertising word of mouth in classes and giving people an incentive to come back every week.
45.
I think in a fitness role it is important to be approachable and proactive. Chat with customers and build relationships. Be confident in my abilities so that clients feel motivated to ask me about hints and tips.
46.
Social media. Success stories.
47.
I think word of mouth is important. If I wanted to increase my clientele, I would make sure I put on a good class, was able to give good advice and people were coming and getting the results they wanted from a class or training session. Through this I'd hope that people would give good feedback and spread the word.
48.
To be friendly and professional.
49.
Quality and quantity of services and times. Reviews/testimonials. Correct marketing concepts and execution.
50.
Social media offering free trial classes obviously wear my colors.
51.
Making it fun and active making the clients want to come again.
52.
I have found that the best advertisement is word of mouth from satisfied customers, but you can also introduce things like different classes or more varied scedual.
53.
Teach effective techniques that will make the client see results, while implementing a fun enjoyable experience.
54.
Make the environment friendly and welcoming. Also making sure you pay attention to every customer that comes and ensure they are provided all the correct information needed.
55.
Encourage referrals and be what the person is looking for.
56.
First of all l m telling him/her then we will start workout from basic six months with dieting.
57.
I would organise gym challenges, personal training programs..
58.
Be professional, friendly and approachable, listen to what clients have to say. Be helpful. Educate when necessary, Giving constructive feed back.
59.
To increase my clientele I will base it on current fitness trends and also indivudal needs. I would like to gain ideas from what my clients would like from me and my organisation so its a two way working relationship.
60.
Encourage current clientele to speak to friends and family about there time in the gym and class to increase clientele via word of mouth.
61.
Coming up with new ways and fun to attract more clients on a daily basis.
62.
Better service and good training.
63.
To give them good results.
64.
Social media advertising Offers Refer a friend scheme Leaflets in local area.
65.
To give them best training.
66.
A stronger social media presence. Fitness is sold with outward appearance and I would use an approach using your instructors to market and sell your product.
67.
I would show my clients my own weight loss as I have lost four stone naturally as well as doing deals to get them with me to then see results.
68.
I'm believe in results so I always talk straight forward and give confidence to my clients that they can achieve the goal and always keep them motivated . And my technique is to be friendly with all clients and whoever I'm talking with any clients I make sure that I'm talking about my field and inspiring them.
69.
Good social skills, body language, positive attitude, high work rate.
70.
Positive attitude, working on the clients mental strength just as much as their physical endurance.
71.
Describe a time when you have lead an activity. Explain the challenges you faced and how you overcame them to successfully deliver the activity.
72.
First of all I motivate his or her and make my personality as a role model.
73.
I would like to use my polite and gentle behaving techniques with joy full smile in front of people in order to increase MY clientele.
74.
I would be approachable and friendly to all clients whilst maintaining a high level of professionalism.
75.
I would network through social media and also through clients to spread the word.
76.
I would use word of mouth interaction I would also learn more skills in order to make myself more accessible.
77.
Social media and friends.
78.
Have a motivated attitude.
79.
Be a friendly face in the gym environment, be friendly approachable and communicate with gym users. Ask current clients if they are enjoying their sessions, ask for feedback on how I could improve and ask them to recommend me. Make sure I am getting results and keeping current clients motivated and acheive their goals.
80.
Exercise is challenging, so I will make it fun. Also knowing the clients fitness I would be able to work on easy manageable and then increase the intensity as the client gets fitter.
81.
Gather information about client, assess needs, inform them on how much I can help them.
82.
Offer new classes and timetables.
83.
Effective communication and motivation and positive attitude.
84.
Using social media, register to council townhall, website, fitness fare, flyers.
85.
Providing them with a great class experience and encouraging them to bring their friends along to class which results in direct conversion. I would also promote the classes on social media by showing clips of the class or even just sharing status updates about upcoming classes.
86.
I would be approachable and personable so that if they do have any problems with the programme given then they would feel comfortable coming to see me with any queries or concerns.
87.
Engage in conversation. This would provide a connection to further learn his/her goals in fitness and weight loss. Thus, providing knowledge to better coach them to achieve his/her goals.
88.
Talk text method.
89.
Keep them up to date with new events or classes and promote offers.
90.
Increase the communication skills and provide good service.
91.
Customer engagement, social media marketing and increasing awareness of brand.
92.
Free taster sessions, short series courses.
93.
Talking with people about my class and really caring for the everyone in the class.
94.
I would put online motivational videos on youtube and facebook the most common social sites and get noticed from there.
95.
Reaching the clients greeting them and showing that each of them are important and I can achieve his fitness goals well in time.
96.
To be positive, honest and polite towards clients, also to be tactual and reliable with motivation aproach in reaching clients goals.
97.
Proved to my fitness knowledge in peronal trainer.
98.
I would bring up to date training workouts, have one to one assessment and help create ones goals.
99.
I would definitely register on freelance websites, create a facebook/instagram page, word of mouth, flyers, approach gyms and hotels.
100.
Using flyers and Facebook to put the message across.
101.
I would be very approachable and likeable. I would always keep a smile on my face and approach clients where I see fit and engage in conversation.

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