Show the interviewer that you have done your homework on their company. Comb through the company website, if they have one. Check Google reviews to see what makes the company successful and be sure to know the job description thoroughly. You can craft your answer based on that research.
"When I initially saw your job posting, I liked the tone of it. When I researched further, I saw that you have great client feedback and very positive reviews online. After reading the 'About Us' page on your website, I knew this was a company that I wanted to represent. You stand behind your work, take pride in what you do, and your customers are very loyal."
"I chose to apply here after surfing your website. Your company focuses on professional trades and customer respect. I look forward to becoming a part of your professional team."