30 Brand Manager Interview Questions & Answers
Below is a list of our Brand Manager interview questions. Click on any interview question to view our answer advice and answer examples. You may view 10 answer examples before our paywall loads. Afterwards, you'll be asked to upgrade to view the rest of our answers.
Accomplishment
1. Discuss what you consider your most successful marketing campaign you've worked on. Why do you consider it your most successful?
How to Answer
This is a question that would require a STAR story. Be specific, and discuss the situation in detail. You don't want to discuss the campaign in detail but rather discuss the skills and strengths you utilized to get results, and if possible, discuss the specific results.
Written by Emma Luttrell on November 13th, 2021
Answer Example
"I was responsible, along with my team, for helping introduce a new tech product at an event in San Francisco. We held weekly meetings to strategize and decided to set up an interactive booth at the conference to showcase the product. We also implemented a successful social media campaign to build hype and awareness of the product before the event. We set up our booth the day of the event, had over 300 visitors to our booth, and showcased the product. We sold 75 preorders that day, and then another 50 products sold within a week after the event. The client was pleased, and we were able to showcase our team's ability to meet and even surpass a goal."
Written by Emma Luttrell on November 13th, 2021
Behavioral
2. What are the different ways you have utilized your analytical skills as a Brand Manager?
How to Answer
When answering this, consider all you have to assess and analyze. Discuss how they have helped you be successful.
Written by Emma Luttrell on November 13th, 2021
Answer Example
"As a Brand Manager, being able to assess and analyze in various settings is incredibly important in being successful. I consider myself analytical and utilize this in various ways. I analyze competition, their marketing approach, and how this affects customers. I analyze current brand marketing projects we're involved in and whether they are successful or not. I also analyze client satisfaction, and whether they are happy with the work we're doing. I'm also always looking at client engagement, company growth, and profits. As a Brand Manager, I assess various aspects of my work every day to ensure I'm constantly improving. "
Written by Emma Luttrell on November 13th, 2021
Behavioral
3. How do you ensure you are staying organized and timely in your tasks and meeting goals and deadlines?
How to Answer
When discussing organization, be specific. Talk about tools you use and how they help. A company wants to ensure you are organized without much oversight and wants to ensure you have the organizational skills to handle multiple tasks.
Written by Emma Luttrell on November 13th, 2021
Answer Example
"I use several tools to stay organized. My biggest organizational tool is utilizing my Outlook calendar to ensure I schedule my time well and schedule blocks of time to work on various projects. I also write daily to-do lists in the morning. I will look over my various projects and tasks for the day and prioritize what needs to be done first. I also spend about 30 minutes every Monday looking at upcoming deadlines for the week to ensure all goals will be met within a timely manner."
Written by Emma Luttrell on November 13th, 2021
Behavioral
4. What are the top 3 things you would focus on learning within your first month as a Brand Manager for our company? Why would you choose to focus on these?
How to Answer
When asked about what you would focus on learning, think both tangibly and abstractly. Don't forget small details like learning who key individuals and team members are, what quarterly goals may be, and what projects need your focus. They may seem like obvious answers, but often companies want to ensure you are going to be thorough and take the initiative to learn everything you need from your 1st day and after.
Written by Emma Luttrell on November 13th, 2021
Answer Example
"In my 1st month as Brand Manager for (insert company name), I'd focus on several things. Within my first week, I'd want to learn who my teammates are, what our current brand marketing campaigns are, and what the biggest projects are that will require my attention and focus. I'd also, within the 1st few weeks, want to sit down after learning more about current marketing campaigns and draft a 30-60-90 day plan, if one does not already exist, to discuss my ideas and thoughts on how to approach current projects and ensure my ideas are aligned with what initiatives are already in place. I'd also want to ensure I learned key players and individuals within the company and key points of contact for clients. I'd also make it a priority to frequently communicate with my supervisor in weekly meetings if at all possible to ensure I am continually learning necessary information within my 1st month."
Written by Emma Luttrell on November 13th, 2021
Behavioral
5. Describe a time where a change in consumer preferences or in the competitive landscape required you to initiate a major change in brand strategy. How did you go about developing and implementing this new strategy?
How to Answer
They likely want to know how easily you can assess and adapt to change with this question. Use this question to showcase your ability to easily adapt, creatively think of solutions to the evolving expectations, and your ability to stay focused and meet goals despite these challenges.
Written by Emma Luttrell on November 13th, 2021
Answer Example
"Having worked in marketing in fashion, this is a common issue we saw arise for companies. It was important to understand the changing trends within the fashion industry and help companies adapt to these changes when necessary. A large part of how we did this was trying to stay ahead of potential changes. This was done by continually monitoring consumer preferences. We saw even a slight change in this, adjusting our marketing strategies and brainstorming new ideas for a company and its brand. I always found that by trying to stay ahead of changes, we were able to avoid a lot of issues because we were strategizing early on to make any needed adjustments in branding."
Written by Emma Luttrell on November 13th, 2021
Behavioral
6. Effective Brand Managers are always looking for ways to improve/strengthen their brand. Describe some specific goals you have set for brands that you have managed. How successful were you at reaching those goals?
How to Answer
Give specific examples of times you've worked closely with companies to help them improve their brand and meet goals. This is an excellent question to exemplify communication and goal-setting.
Written by Emma Luttrell on November 13th, 2021
Answer Example
"One goal I had set with a previous company was to begin to try and reach a wider customer base. They had targeted a very specific group for a long time, and while they had been successful, I knew that there were many opportunities if the company worked to widen its customer base. To reach a newer customer base, we planned and implemented attending more events targeting these new groups. It was successful in that we planned for several months and implemented these new strategies. Then we were able to increase profits with these new customers."
Written by Emma Luttrell on November 13th, 2021
Behavioral
7. As a Brand Manager, you will most likely work with several vendors for things such as advertising and possibly research. What general qualities do you look for when hiring a vendor?
How to Answer
When answering this, think about qualities you think they may also be looking for in employees. They are likely seeing if the qualities you value professionally align with their own. They may also be looking to see how you make decisions when working with other individuals.
Written by Emma Luttrell on November 13th, 2021
Answer Example
"When working with vendors, I generally look for a few things. The main quality I look for is the ability to adapt. This is so important within marketing, and I think when someone is adaptable, they find so much success because they aren't bothered by changes. This leads to another quality I look for, which is someone with good problem-solving abilities. When someone has to adapt, I look for someone who immediately begins to problem-solve and try to figure out solutions to any issues that arise. I also look for those who are good communicators and those who are good team players. This all to me makes someone incredibly successful and helpful in meeting goals."
Written by Emma Luttrell on November 13th, 2021
Career Goals
8. Where do you see yourself professionally in 10 years?
How to Answer
Companies often ask this question to see if your goals align with the company goals and the anticipated growth for the company. When answering this question, you want to try to relate your professional goals to the company's if possible. You also want to be ambitious but realistic in the goals you discuss. This approach may require you to research the company before interviewing to gain insight into its goals.
Written by Emma Luttrell on November 13th, 2021
Answer Example
"Since I started in Brand Management, I've had a pretty clear idea of what I wanted my career trajectory to look like, and after researching (insert company name) and some of the goals you have, I see a definite overlap in my own professional goals and the company's goals. My ideal role in 10 years would be one in which I can utilize my skills as a Brand Manager to collaborate and work with a team to meet initiatives and grow and learn within the marketing space. I'm also hoping to improve my leadership abilities. After researching your company and seeing all the time and investment you put into employee professional development and learning, I know I'd have the opportunity to sharpen those skills in a supportive environment here."
Written by Emma Luttrell on November 13th, 2021
Communication
9. With the advancement of social media, it is important for Brand Managers to understand new and different ways to convey their brand message. Describe a time when your brand message was communicated in a unique and creative way.
How to Answer
Use the STAR story method for this question. Mainly, since social media was mentioned, try to think of a time you used social media to uniquely convey a brand's message. If you haven't used social media to do so, it's ok, but since the question mentioned it, they are likely looking for how you creatively showcased a brand and your use of social media to do so.
Written by Emma Luttrell on November 13th, 2021
Answer Example
"When Instagram began gaining popularity, I was working with a company to launch some of their products. Through Instagram, we could curate a unique story about how the company's products would fit into day-to-day life for college students and younger individuals. We did this through interesting captions, hashtags, and creating a unique aesthetic on the company's page to draw in more customers. Through this, we created a unique brand for the company and quickly gained thousands of followers, prompting the company's sales to increase by 40% in a few months. This was more successful than the company had anticipated, and now this company has close to a million followers and continues to use social media to increase their brand awareness and meet sales goals."
Written by Emma Luttrell on November 13th, 2021
Communication
10. How do you communicate the brand strategy to the different groups within the company, including executive level managers?
How to Answer
Discuss how you communicate and brag on your communication skills with this question.
Written by Emma Luttrell on November 13th, 2021
Answer Example
"The main way I ensure all are understanding a brand strategy is first, making sure I truly have an understanding of the branding and messaging we want to communicate. Then I think, what questions may someone have. Where could there be barriers in understanding, and how can I ensure I effectively explain these areas in detail. I also make sure when discussing a brand strategy that I use visuals. I find that by being well thought out in my verbal communication and having visuals to assist in explaining the strategy, it tends to be easier for others to understand."
Written by Emma Luttrell on November 13th, 2021
Compatibility
11. To successfully manage a brand, it is important to understand how the brand measures up to the competition. What sources do you rely on to monitor the competition?
How to Answer
Be specific when answering this question. Discuss what tools and resources on which you rely. Interviewers likely want to know you have an understanding of how to monitor competition in the industry.
Written by Emma Luttrell on November 13th, 2021
Answer Example
"I use several tools when looking at tracking competition within the marketing industry. The ones I rely on most are Google Alerts, Hootsuite TrendSpottr, Alexa, and SEM Rush. All of these have been incredibly helpful for me in tracking competition in the industry."
Written by Emma Luttrell on November 13th, 2021
Creative Thinking
12. Describe a time when you were having difficulty staying within your brand's budget. What did you do to overcome this obstacle?
How to Answer
A prevalent issue within marketing is staying within budget, so they likely want to see how you've handled it in the past and what you learned from it to help you better stay within budget moving forward.
Written by Emma Luttrell on November 13th, 2021
Answer Example
"When working with a previous company, they had a large rebranding campaign they were working on, but with a minimal budget. We had communicated early on with them that their budget was likely not going to accomplish everything they wanted. They still wanted us to try, though. Early in the campaign, we saw we were nearing budget and quickly scheduled a meeting to discuss. We then went into the meeting with more facts about where their increased budget could be used and how it could benefit them long term. We had missed the opportunity to do this before. By providing more information for them to better understand the benefits of the increased budget, they agreed to provide more money for us to use within their rebranding. We were able to then meet all their goals, and they were able to increase profits as they'd hoped after their rebranding. It helped me realize the importance of communicating early on why a certain budget can be most helpful in marketing."
Written by Emma Luttrell on November 13th, 2021
Creative Thinking
13. What do you think our competitors do better than us? How do you think we can improve in these areas?
How to Answer
You want to give an honest answer and not shy away from discussing where there may be gaps in the company's resources or approach, but you still want to discuss how the company can fill those gaps and be successful.
Written by Emma Luttrell on November 13th, 2021
Answer Example
"I think where (insert company name) falls slightly behind is that they are new to this market. Most competitors have been in this area for at least four years, while you have just entered the market within the last year. This newness can be a challenge as you have to cultivate relationships, build trust, and show success in this area. However, I think this can easily be solved by allocating more time into obtaining more clients and setting fairly large goals for marketing campaigns for these clients to showcase our ability to be a leader and competitor in this market."
Written by Emma Luttrell on November 13th, 2021
Creative Thinking
14. Tell me about a particularly creative brand marketing campaign you were involved in and describe your role in the creation of it.
How to Answer
This is a STAR story question. You want to provide a specific example and discuss the outcome of the campaign and your unique role in it. Interviewers will be assessing your creativity, as well as your ability to work on a team, and looking to see what your unique contribution is in team settings.
Written by Emma Luttrell on November 13th, 2021
Answer Example
"My previous team and I were tasked with a brand marketing campaign for a new clothing brand. Since the fashion industry is very saturated, and it can be difficult to stand out in this industry, we had to develop a unique way to help this company find a brand that would sell to their target audience. We helped brand this clothing for a particular audience: busy young professionals looking for comfortable clothing that also looked put together. We planned and implemented a large social media campaign and additionally sponsored an event to market the clothing. I was responsible specifically for helping to plan the event, deciding when, where, and who to target at the event. It was highly successful, and the client was thrilled with the results."
Written by Emma Luttrell on November 13th, 2021
Creative Thinking
15. For a variety of reasons, it may be beneficial to make changes to products that represent the brand. Describe a time where you worked with Product Development to alter a product and how you came to the decision to do so.
How to Answer
This is similar to a previous question in that they are likely looking for how you can adapt to change. Discuss your adaptability and a specific example of how you've made changes to a product.
Written by Emma Luttrell on November 13th, 2021
Answer Example
"When working with a company that focused on selling appliances, we quickly learned that while the products were well-received for their abilities, they were not aesthetically meeting the preferences of many customers. The company hadn't put much thought into the design and was missing many customers who wanted high-quality appliances that looked aesthetic and well designed. We worked with product development to implement a new line of appliances that were thoughtfully designed, helping to tap into a new market. These new appliances sold well and ended up increasing overall profits for the company by 15%."
Written by Emma Luttrell on November 13th, 2021
Direct
16. What do you see as your biggest professional weakness? Describe a time when this weakness affected your work.
How to Answer
When discussing your weakness, you want to remember to be honest about a weakness you have, but not one that would significantly affect your ability to perform your job. You also want to ensure you're always discussing how you're working to improve on this weakness. Also, remember to use a STAR story method anytime you're asked for a specific example (Situation, Task, Action, Result). This tactic helps you to be direct in answering.
Written by Emma Luttrell on November 13th, 2021
Answer Example
"My greatest professional weakness is my difficulty asking for help when I need it. Particularly in roles where I work with a team, I know the importance of relying on that team when I need help, but I have difficulty reaching out. For example, we worked on two extensive rebranding campaigns for two of our biggest clients at my previous job. Both clients had high expectations for the amount of contact and contacted me several times a day via phone and email with additional questions, suggestions, and thoughts. It was agreed early on that any team member could help me with correspondence with clients if I became overwhelmed and I just needed to ask. I began having trouble prioritizing tasks of the project because I was becoming so overwhelmed with handling the contact with the clients. While I did eventually ask for help and my teammates were able to pick up some of the clients' communication, I should have asked for that help earlier on. We still ran two successful rebranding for both companies, but I know I became very close to burning out quickly on the projects. I've since learned that communication is vital, and once I start feeling overwhelmed, it's important to ask my supervisor and teammates for assistance to ensure projects are running smoothly. It's still a work in progress for me, and I think I've improved on it, but I know I need to be aware of every day in my work. "
Written by Emma Luttrell on November 13th, 2021
Direct
17. What are the biggest challenges you foresee as a Brand Manager for our company?
How to Answer
Discuss challenges you can work through. You don't want to present potential problems you wouldn't know how to solve. You want to show hiring managers and those interviewing you that you already know how to solve those problems, so they don't feel like big issues. Also, it's ok to be broad with this answer. More importantly, focus on how you would work through these challenges. Briefly mention the challenges, but focus more on how you'd work through them.
Written by Emma Luttrell on November 13th, 2021
Answer Example
"The biggest challenges I foresee in this role are common in any brand management role: staying within budget and delivering within tight timelines. I think anyone that has worked on marketing and rebranding campaigns can tell you that at least once, they've struggled to stay within their marketing budget or to complete within a certain timeline. The great thing about this company is that it has a more robust team than many other companies, which I imagine would help alleviate some of the difficulty in these areas. I also know that frequent communication is key in ensuring a budget and timeline are met, which I pride myself on. If clients and team members frequently communicate, many challenges can be easily resolved."
Written by Emma Luttrell on November 13th, 2021
Direct
18. Why should we hire you to work as Brand Manager with our company?
How to Answer
This is a chance to sell yourself. Also, think about what makes you unique. It may be that an interviewer has six candidates they're interviewing with the same skills and background. It's not enough to talk about your background; talk about what makes you a better applicant than the rest. Discuss unique experiences that help you stand out, a particular passion for the industry, or a connection with the company--anything to make you stand out and sell why you're the right choice for the role.
Written by Emma Luttrell on November 13th, 2021
Answer Example
"While I have the education, skills, and background to help me perform this role well, I think what helps me stand out is my genuine interest and passion within the industry. Since your company primarily focuses on branding and marketing campaigns for tech companies, I am confident I am the right choice for this role. I am passionate about the tech industry and consider one of my strengths to be innovation and an ability to think ahead to move society forward with new technology. In fact, in my spare time, you can usually find me researching the newest tech products and attending lectures or conferences by some of the newest names in tech. I would consider myself a tech person. While I think my skills and background help me be a successful brand manager, what I think helps me more is my passion for the industry."
Written by Emma Luttrell on November 13th, 2021
Discovery
19. What 3 skills do you think help you most in being a successful Brand Manager?
How to Answer
Research the job posting before the interview and keep in mind the skills listed first in their posting or most frequently. Discuss not only the skills but how they help you be successful.
Written by Emma Luttrell on November 13th, 2021
Answer Example
"The skills that help me be the most successful are communication, strategy, and adaptability. Communication helps in being able to collaborate with a team to meet goals, along with building and maintaining relationships with clients. Strategy helps because, as a brand manager, you have to be able to think ahead. You have to understand and anticipate client needs and market trends and use this to plan a strategy that is long-lasting in its benefits for a company or business. I think adaptability is my most valuable skill because, within marketing, things can change quickly. Client needs, expectations, or market trends, and it's crucial to assess these changes and adapt accordingly to meet goals. "
Written by Emma Luttrell on November 13th, 2021
Discovery
20. What do you think makes you unique as a Brand Manager?
How to Answer
When interviewing for a job, remember that hard skills are only a piece of what they're looking for. They may be interviewing six candidates with almost the same education and background. You want to explain what makes you stand out and what makes you different. Think about soft skills, personal interests or passions that align with the industry, or unique hard skills that most other brand managers don't have.
Written by Emma Luttrell on November 13th, 2021
Answer Example
"One thing I think is unique about me, and my approach to work is I combine a level of logical and creative thinking to make decisions. I use logic and data to make very tangible data-driven decisions. However, I can also combine that data with a creative ability to come up with unique plans and solutions. I've noticed in my work that many people are heavy in one approach. My ability to combine informed data analysis with creative problem-solving has allowed me to be very successful in the industry."
Written by Emma Luttrell on November 13th, 2021
Experience
21. What experience do you have working with product development? Do you have experience with introducing a new product under your brand or altering an existing product?
How to Answer
This is a shorter question that requires a short answer. Talk about any experience with product development, but don't worry about telling a story. Be brief but detailed about your experiences.
Written by Emma Luttrell on November 13th, 2021
Answer Example
"I have worked on several teams responsible for helping with product development. My experience in the tech space has allowed me to be involved in several marketing campaigns for new tech products, utilizing social media, and attending tech events to introduce the product to potential customers. "
Written by Emma Luttrell on November 13th, 2021
Experience
22. Describe your experience creating advertising designs and layouts, both digital and print. What was your role and what other key people were involved in this process?
How to Answer
Most brand management roles require knowledge of design in digital and print layouts, and any experience you have with each is important. Discuss this in detail and provide any specific examples you're able to.
Written by Emma Luttrell on November 13th, 2021
Answer Example
"My last role required me to create all-digital layouts for three of our biggest clients. I was responsible for strategizing the overall goal and brand aesthetic for each company, then worked with a team to discuss implementing these ideas. I've also worked in creating print layouts for flyers and brochures for various companies to hand out during events and have helped design several banners for companies to use. I am familiar with several graphic design tools and utilize this experience when working on layouts."
Written by Emma Luttrell on November 13th, 2021
Experience
23. Have you utilized sponsorships to strengthen a brand? Talk about a strategic sponsorship that had a significant positive impact on your brand.
How to Answer
When discussing sponsorships, try to discuss not only the sponsorships but also the effect. Discuss this in detail if you've worked with a company that sponsored a well-known event or partnered with a famous brand or company.
Written by Emma Luttrell on November 13th, 2021
Answer Example
"When working with a company in my previous job, we helped them to develop a sponsorship relationship with a local well-known event venue to sponsor monthly concerts during the summer. This event improved the company's reach because it invested time and money into providing entertainment in the area to increase its audience reach. It was a successful use of relationship building and sponsorship to help a company grow its audience and meet profit goals. "
Written by Emma Luttrell on November 13th, 2021
Experience
24. What metrics do you use to measure success as a Brand manager?
How to Answer
Be direct here. Very simply, throw in language frequently used within the industry, and be very direct in your response.
Written by Emma Luttrell on November 13th, 2021
Answer Example
"I use several different metrics to measure success. Typically, I focus on lead generation, revenue, customer and client satisfaction, and sentiment analysis. I also measure metrics by whether a client may use our services again or recommend us to another business or individual. "
Written by Emma Luttrell on November 13th, 2021
Experience
25. How do you know when a brand strategy is successful? How do you know when a strategy needs changed?
How to Answer
This is similar to the metrics questions. You want to be direct, and use language frequently used within the industry. If discussing a strategy change, you should focus on how you begin. Be honest about issues, but always be solutions-focused.
Written by Emma Luttrell on November 13th, 2021
Answer Example
"For me, the biggest indicator if a strategy is working is increased revenue and a satisfied customer. I aim for these simple metrics. Of course, there are other smaller ways I know if a strategy is successful, but for me, if I've helped increase revenue and a client is happy, I consider my work successful. In most instances, I've known a strategy wasn't working if a company isn't gaining new customers, making more money, or the customer is asking questions that indicate they have doubts. Immediately when I start to notice these indicators, I will schedule a meeting with our team to re-strategize. I may also directly ask our clients if they're happy with the work done so far. If they say no, I immediately will work to revamp our plan. I find that addressing these issues early on helps lead to a successful plan."
Written by Emma Luttrell on November 13th, 2021
Experience
26. Do you have experience executing rebranding strategies? If so, describe why the rebranding strategy was necessary and what your role was in the execution of it.
How to Answer
This is another STAR story question. If you have experience rebranding for companies, discuss directly how the process looked. If you don't, it's ok to be upfront. You'll want to try and talk about familiarity with rebranding or the project you most closely worked on that utilized the same skills used in rebranding.
Written by Emma Luttrell on November 13th, 2021
Answer Example
"I have worked on three rebranding campaigns throughout my career. Most recently, I worked on a rebranding campaign for a company that began their work in selling home appliances and then extended their product range to home decor. Through the rebranding, I was in charge of social media campaigns as well as assisting in updating their website. I worked closely with my team to use data to assess best who to target through social media platforms, as well as helping to make decisions about the general strategy and changes to be made to the website. It was a lengthy process, but after about six months, we were able to help the company effectively roll out their rebranding with an increase in profits after four months."
Written by Emma Luttrell on November 13th, 2021
Experience
27. How have you worked with Product Managers to protect and grow your brand?
How to Answer
Discuss how you effectively communicate to meet goals. If you've never worked with a product manager, be upfront, but discuss another time you've worked with a different individual or department to help sell and grow a brand.
Written by Emma Luttrell on November 13th, 2021
Answer Example
"In my previous role, the marketing team worked closely with the product managers to help sell products for various companies. What I've found to be most effective with working with product managers is frequent communication and understanding that our goals and focus may be different. They may be looking at different measures of success and different short-term goals, but I focus on the common shared goal of selling products and increasing profits. This and frequent communication has helped me be successful in collaborating to meet goals."
Written by Emma Luttrell on November 13th, 2021
Experience
28. What would you consider your 3 biggest areas of expertise within marketing and brand strategy?
How to Answer
This question is similar to the skills question; however, there is one clear distinction in that when you discuss areas of expertise, you are essentially creating an unofficial brand for yourself by aligning yourself as an expert in those areas. You want to ensure you can sell yourself and your brand while discussing these areas of expertise.
Written by Emma Luttrell on November 13th, 2021
Answer Example
"In brand management and marketing, I have been able to gain enough experience to call myself an expert in 3 areas, social media campaigns, relationship building with clients, and planning events. When I worked in the tech industry as a brand manager, these three areas were the most significant components of my job. I had to frequently run and monitor social media campaigns, and often these were the most significant piece of our plan for clients. I also had to understand how to build relationships with potential and new clients and ensure they were confident in my services. I also frequently planned events to help create more awareness around client brands. All of these were the main components of my work, and my experiences in these areas are ones I think my professional accomplishments show. "
Written by Emma Luttrell on November 13th, 2021
Experience
29. Describe a time where you had to deal with a negative public relations situation regarding your brand. What was done to minimize the damage to the brand and what was your role in that?
How to Answer
In this question, it's important to emphasize not only how you handled a difficult situation but also discuss what you learned from it. Tell a story, but be brief, and then bring attention to the overall lesson learned.
Written by Emma Luttrell on November 13th, 2021
Answer Example
"Our team was working with a company who oversold what their service was able to do. They misled customers essentially by overselling their service's reach and abilities. When this occurred, our team first met to strategize and brainstorm how to discuss this issue with the client. We then had a meeting with the client discussing the importance of taking ownership of this issue and guiding them on how to move forward by effectively discussing the actual reach of their service. The client was receptive to the suggestions, but it was also a valuable lesson for myself and the team in ensuring we are guiding clients properly throughout the process and the importance of teamwork in handling issues as they arise when working in marketing."
Written by Emma Luttrell on November 13th, 2021
Teamwork
30. Discuss a time when you successfully collaborated with a team to meet a goal.
How to Answer
Use the STAR story method for this question. Discuss a specific time when teamwork was the reason a goal was met. Also, it does not have to be an example pulled from the job itself. If you had work outside your job that more directly shows the benefit of teamwork, use that. It's most important to show how you've worked with a team.
Written by Emma Luttrell on November 13th, 2021
Answer Example
"In my previous job, our team collaborated every day in helping to meet marketing goals for clients. One of the things I'm proudest of, though, was a team project we undertook outside of our traditional work. We held a Saturday carnival to raise money for a local shelter. Each employee in our department had a different job for the event, from fundraising to marketing to sponsorships to set up and clean up. We held weekly planning meetings for the two months leading up to the event, and through our collaborative efforts, we were able to raise $3000 for the organization. The carnival was such a rewarding experience because while our team had worked together previously within a professional context, this was outside of our normal experiences, and we still managed to meet our goal."
Written by Emma Luttrell on November 13th, 2021