The interviewer wants to hear that you are passionate about working for them. Think of the aspects you like most about this bookstore. Perhaps you have a friend who works there and loves it. Maybe you are looking forward to a significant discount on books. Just share what you like most about the company, and share that this is a big part of why you want to work for this organization.
"I am a passionate shopper of your store and an avid reader who loves to share that with others. As an inspiring writer, I would love to surround myself with up and coming authors and readers. As a customer, I believe in your store's values around customer care and the services you provide to the community."
Entry Level answer example
"I have a friend who works here in the summer months, between semesters, and he said it's the best job he's ever held. He recommended that I apply here because I am equally passionate about research and reading. I would be a great resource for your customers."
Experienced answer example
"I have worked for larger big-box book retailers which makes me value, even further, the worth that small business brings to our community. I want to be a part of the movement that gets kids off of their phones, and interested in books again! I have some great ideas for community reading initiatives."