Advertising Managers drive demand for their company by engaging in all avenues of successful advertising. As more forms of advertising take place in a digital world, the advertising manager can specialize in digital or traditional print mediums. In either case, a successful advertising manager should have experience with all forms of media.
Advertising managers need to keep track of ongoing changes in advertising rates and markets. As new advertising outlets take place, they need to be aware of all outlets and know their advertising value for each placement. Advertising managers should follow closely to trade publications and attend conferences to get the latest scoop on trends.
Preparing for an advertising manager interview will require the candidate to demonstrate their knowledge of the industry. The interviewer may ask teamwork interview questions, communication, behavioral, and experience related questions. Some questions to prepare for: When have you adapted to a new advertising outlet in the past three years? When have you successfully negotiated a better deal on advertising rates? What outlets would you like to advertise on for our products and services? Where do you think we are missing advertising value at with our current campaign? Practice more of these questions directly at Mockquestions.com and good luck with your interview!